WARC Awards for Effectiveness: 2023 Business-to-Business Judges

Jury Chair for Business-to-Business
VP Marketing Asia, Salesforce

Wendy Walker brings more than 25 years of marketing experience spanning a variety of industries and covering all disciplines. In her role at Salesforce, Wendy leads marketing across the region, helping businesses grow and connect with their customers, partners and employees. Prior to joining, Wendy led Intuit’s Global Expansion portfolio of 185 markets and was accountable for leading the growth, brand and marketing efforts for expansion into new global markets across multiple regions.

Head of Strategy APAC, Project Worldwide

Jessica is Project Worldwide's Head of Strategy APAC, as well as George P. Johnson (GPJ) ANZ's Director of Strategy. Jess started her career in the Saatchi & Saatchi Worldwide Strategy & Innovation team in London where she discovered her passion for encouraging creativity in the boardroom, helping leaders, teams and people to define their purpose. Since 2018, she’s established and grown the strategy department from a one-woman band to a five-strong team of curious strategists, who unearth insights that inspire standout creative work and innovative solutions for our clients.

President, Chief Creative Officer, Doremus+Co

Paul is a creative leader focused on designing and shaping the next generation of brands. Guided by the notion that nobody waits for a brand’s next tweet, post, or ad, he is constantly pursuing bold ideas and new ways to engage. As Chief Creative Officer and President of Doremus + Co, he’s put this philosophy to work, leading a global reorganisation and creative resurgence that has resulted in Campaign of the Year, and Agency of the Year honors.

CEO, Transmission

As founder of the full service B2B marketing agency Transmission, Chris provides the vision and leadership for the agency at a global level. His strategic direction and hands-on management has driven them to become the largest global independent B2B agency in the market. With over 25 years of international B2B marketing agency and client-side experience, Chris has helped hundreds of businesses transform their organisations across the entire end-to-end marketing spectrum.

Chief Creative Officer, alan.

Benedict is Chief Creative Officer at alan. With a background in strategy, brand and analytics, on both client and agency side, he brings a business focus to creative solutions. Benedict is also producer and host of the leading industry podcast in B2B marketing: The provocative truth.

Consultant & Non-Executive Director, Brand Semiotics

Annabel is an award-winning Board-level leader with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and e-commerce, and has an outstanding record of driving business growth and profitability. She is an astute, compelling contributor to short- and long-term growth-focused strategy of complex, multi-billion-dollar organisations as well as start-ups and SMEs. She is highly experienced in new market entry, launch and growth of new channels, and integration of new acquisitions.

Marketing Science Lead, LinkedIn

Kate’s work at the LinkedIn B2B Institute focuses on translating buyer behaviour intelligence into marketing decisions that drive financial results for B2B businesses. Her specialty is identifying the practical marketing tactics most likely to grow brands and profits. Prior to LinkedIn, Kate worked in a range of marketing, sales, media and research roles, learning from some of the best in the business. Experienced in all aspects of marketing, the consistent thread through Kate’s career is creating customer-orientated marketing strategies that translate into financial results.

SVP Marketing, Wiley

Anna has spent her career in leadership roles across a number of linked industries, including media, data and research. The majority of these roles have involved leading marketing within businesses undergoing significant periods of end-market disruption, often requiring the repositioning of portfolios, acquisition of new customer groups and channel strategies. Today Anna leads marketing for the research division of global publisher, Wiley, which is a key proponent of open research – a purpose-driven transformation of the scientific publishing cycle.

Chief Strategy Officer, Wunderman Thompson Colombia

Carolina is a psychologist with postgraduate studies in strategic marketing with over 16 years of experience in brand strategy, market research and marketing. In September 2022, she joined Wunderman Thompson Colombia, as Chief Strategy Officer, with the task to grow the agency’s strategic model that places the experience universe in the center of the brand’s value proposition.