IBM: Let's Create a New IBM

Jordan Weil, Kamillah Collins

IBM, an American multinational technology corporation, increased revenue and AI purchase consideration by encouraging tech professionals to collaborate on ideas.

Campaign details

Brand: IBM Brand owner: IBM Entrant company: IBM Learning CenterIdea creation: Ogilvy New York Market: Global Sector: Information technology Media channels: Online video, Print - general, Outdoor, Out-of-home, Radio & audio, Video on demand, Online display, Social mediaBudget: Over 20 million

Executive summary

IBM had lost relevance with the tech community. Seen as a behemoth of a bygone era, their vision of the future was no longer resonating with tech audiences. We had our work cut out for us: convince a tech...

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