Campaign details
Brand: Indeed Brand owner: Recruit Holdings Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Bangalore Market: India Sector: Employment, recruitment, staff Media channels: Newspapers, Online display, Websites & microsites, Social mediaBudget: 1 - 3 million
Executive summary
As a relatively new player in a cluttered category, Indeed suffered from a lack of awareness and consideration – both of which crucial for the brand’s growth. To address this, we decided to deviate from the homogeneous Tier-1, corporate white-collar narratives of the category,...