H&M Foundation: Billion Dollar Collection

Petter Lublin

H&M Foundation, a non-profit foundation, generated articles, reach, and downloads by building a collection based on breakthrough innovations.

Campaign details

Brand: H&M Foundation Brand owner: H&M Foundation Entrant company: Prime Weber ShandwickIdea creation: Prime Weber Shandwick Stockholm Market: Global Sector: Charities & voluntary organisations Media channels: Virtual & augmented reality, Websites & microsites, Online videoBudget: Up to 500k

Executive summary

H&M Foundation is a non-profit foundation – functionally and financially independent of H&M Group but with the same industry connections. The Foundation asked us to help it leverage that unique position to achieve its core mission of jump-starting a sustainable transformation in...

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