WARC Awards for Media: Effective Channel Integration
About
The WARC Awards for Media are open for entries.
The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.
The deadline for entries is 5pm GMT 22 Sept 2021.
2021 Judges
A judging panel of industry experts, chaired by Ron Amram, Senior Director, Global Media, Mars, will be reading the entries.
The WARC Awards for Media celebrate the crucial role of strong channel strategies in achieving cut through in today’s competitive media landscape. I look forward to helping showcase best-practice examples from across the globe to serve as inspiration for the industry.
Senior Director, Global Media, Mars
Special Awards
Path-to-Purchase Award
how a campaign built an effective integration model around shopper or path-to-purchase insight
Effective Cross-Channel Measurement Award
for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together
The POE Award
how a strategy successfully linked paid, owned and earned media
Previous winners
There were 15 winning case studies in the 2020 competition, with Band-Aid: Job-Hunting in Sneakers, through BBDO Japan, taking the Grand Prix.
