WARC Awards for Media: Effective Channel Integration

About

The Award will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

The Awards are discipline-neutral and channel-agnostic. We encourage a broad spectrum of entries from media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world. Entry is completely free and you can enter as many times as you like, using the entry form. You do not need to be a WARC subscriber to enter. To enter, submit your case study in just one category.

The deadline for entries was 5pm GMT 22 Sept 2021. The winners, announced on January 5th 2022, can be found below.

Read the Entry Kit Download the Entry Form

Find inspiration

Grand Prix

Vacation intervention

Vacation intervention

Path-to-Purchase Award
Brand
Air Transat
Agency
PHD
Advertiser
Transat A.T.
Market
Canada

Air Transat uncovered a new insight about travellers to differentiate itself from competitors and gain new clients in Canada.

The brand's research revealed that many Canadians travelled to escape from work, and with the knowledge that many also had unused vacation days, its strategy was to remind consumers of the importance of holidays.

Air Transit convinced 75,000 workers who wouldn't have otherwise taken their vacation days, to travel, with nearly 50 per cent of reservations coming from new clients.

Gold

A dad's job

A dad's job

The POE Award
Brand
Home Centre
Agency
FP7 McCann Dubai
Advertiser
Landmark Group
Market
Middle East & North Africa (general region)

Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.

We are the NHS – Then, now, always

We are the NHS – Then, now, always

Brand
NHS England
Agency
MullenLowe London, Mediahub UK
Advertiser
HM Government
Market
United Kingdom

The NHS, the world's largest free-to-residents public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

Beyond the surface

Beyond the surface

Brand
adidas
Agency
Havas Middle East Dubai
Advertiser
adidas
Market
Middle East & North Africa (general region)

adidas changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.

Silver

Bronze

Shortlist

2021 Judges

A judging panel of industry experts, chaired by Ron Amram, Senior Director, Global Media, Mars, will be reading the entries.

The WARC Awards for Media celebrate the crucial role of strong channel strategies in achieving cut through in today’s competitive media landscape. I look forward to helping showcase best-practice examples from across the globe to serve as inspiration for the industry.
Ron Amram

Ron Amram, Chair of the Judges, WARC Awards for Media 2021
Senior Director, Global Media, Mars

Special Awards

Path-to-Purchase Award

how a campaign built an effective integration model around shopper or path-to-purchase insight

Effective Cross-Channel Measurement Award

for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together

The POE Award

how a strategy successfully linked paid, owned and earned media

Previous winners

Job-Hunting in Sneakers

There were 15 winning case studies in the 2020 competition, with Band-Aid: Job-Hunting in Sneakers, through BBDO Japan, taking the Grand Prix.

Contact

Chiara Manco

Chiara Manco
Commissioning Editor, Case Studies
chiara.manco@warc.com