Campaign details
Brand: PersilBrand owner: UnileverAgency: MullenLowe LondonMarket: United KingdomSector: Laundry productsMedia channels: Content marketing, Outdoor, out-of-home, Social media, Television, Video on demandBudget: 500k - 1 million
Executive summary
Bringing environmentalism to Dirt is Good
This paper tells the story of how Persil brought real change to its Dirt is Good platform in a UK campaign, focusing on the environment and sustainability.
For more than a decade, Persil's Dirt is Good platform was focused on encouraging messy play for child development. In 2020, as part of...