WARC Awards for Media: 2021 Effective Channel Integration Judges
Chair of Judges
Senior Director, Global Media, Mars
Ron is responsible for driving the increased impact and effectiveness of Mars’ media investment globally, as well as owning the digital platforms for the company’s brands. Prior to joining Mars, Ron was VP of Media and Marketing at Heineken US, where he led all communications strategies and implementation for Heineken as well as other brands such as Dos Equis, Newcastle and Tecate.
Head of Marketing, LEONA, Abbott Nutrition International
Hani AlAita has over 15 years of international FMCG and consumer healthcare marketing experience. He is currently the Head of Marketing, LEONA for Abbott Nutrition International, driving the paediatric and adult nutrition business development across the region in addition to leading the child nutrition category throughout the MENAP area. Prior to that, Hani was the Regional Marketing Manager for Danone Nutricia Middle East.
Head of Media, Kimberly Clark EMEA
Helen joined Kimberly Clark to lead media excellence across EMEA in April 2015. Helen brings over 25 years of media experience with agencies, media owners and auditors. She has worked in national and regional roles across EMEA, Australia and the UK. She focuses primarily on her clients’ business development: anticipating their needs and supporting and coaching clients through times of change.
Vice President, TBWACentral Eastern Europe, Russia, Caucasus, Israel
Doris works with a very diverse and fast-developing region within the TBWA collective. She leads and supports her teams to deliver the best growth strategies for clients. Doris ensures that all clients, big or small, experience the same level of creative solutions, strategic knowledge and brand leadership. She has over two decades of experience in advertising and marketing.
Strategy Partner, Wavemaker
Emily has been working in the industry for 18 years and her experience spans a multitude of categories from entertainment to insurance. More recently, she has been working as strategy partner heading up strategic planning for public health England. She is co-founder of both Women at Wavemaker, established to drive female leadership in the industry, and Wavemaker Together, Wavemaker’s inclusive planning approach and methodology.
Group Head of Marketing, Tricor Group
Sunshine is a results-driven, award-winning integrated marketing and communications leader with B2C and B2B experience driving strategy and innovation across insurance and financial services industries. She has been selected to join Forbes Communications Council and serves on the APAC Advisory Board of the CMO Council. She contributes regularly to Fast Company, Entrepreneur, China Daily and other leading marketing and industry publications.
Esther ET Franklin
President, Global Strategy & Cultural Fluency, Spark Foundry
Esther “E.T.” Franklin develops and drives the strategic vision for Spark and its clients as President, Global Strategy and Cultural Fluency. She has been instrumental in pioneering Spark’s approach to strategy. Her most recent innovation is HEAT, an end-to-end product development framework, which enables teams to collaborate and build plans that can withstand disruption and serve clients to the highest standard.
Managing Director APAC, FirmDecisions
Dale is an accountant and accepted the role of Managing Director, Asia Pacific, for FirmDecisions in 2018. He started his career in 2001 and has held various senior finance and commercial roles at a holding group level at both Dentsu and Publicis Media. With over 10 years’ experience in developing agency–client commercial models, he now helps advertisers build trust in their agency relationships.
Chief Innovation Officer & Founder, GoodMore Global
Will Goodhand is Chief Innovation Officer at GoodMore Global Ltd, the strategic and creative consultancy. GoodMore works across brand and communications, innovation and customer experience, meeting business challenges with bespoke insight solutions. Recently, Will was involved in the development of the Institute of Practitioners in Advertising (IPA) publication Lemon, and has presented its ground-breaking findings around Europe and the USA.
Group Managing Partner, Head of Strategy, EMEA, OMD
Kate started out at Channel 4 before moving to MEC where she discovered a passion for strategy. Kate joined OMD UK in February 2017 and moved into her current role of Managing Partner, Strategy for OMD EMEA in December 2017. Kate is fascinated by what motivates us, how we make decisions, and how communications can impact the way we think, feel and behave.
Sergio Lopez Ferrero
Chief Production Officer, UK & EMEA, McCann Worldgroup; CEO, UK & EMEA, Craft Worldwide
With over 20 years of experience in the advertising and entertainment industry, Sergio has spearheaded six years of continued growth and unification of production operations and studios driving creative success, organic expansion of production and content creation capabilities across the agency network at scale. As CPO, he ensures that McCann Worldgroup’s international clients are provided with world-class executions, delivered creatively and efficiently.
Executive Vice President, Global Head of Strategy, BBDO
James is EVP, Global Head of Strategy at BBDO and is an evangelist for the idea that creativity is the only remaining competitive advantage He leads strategy across Mars and BBDO Europe and has led the thinking on some of the world’s most iconic and awarded campaigns. He sits on BBDO’s global effectiveness council helping drive to creative effectiveness on clients across the network.
Chief Investment Officer, Mindshare APAC
Anita has worked within media agencies for over 17 years, leading both investment and client business functions. Her experience provides an understanding of all media, and fuses leadership, strategic planning, investment and operations. Her passions follow the digital evolution of the industry, and a drive for equality. Anita is a founding partner of the Campaign Asia Women Leading Change programme.
CEO, MullenLowe Group Italy
For over 25 years, Diego Ricchiuti has held important roles in the communication holdings Omnicom and IPG. He was previously CEO within the TBWA Group and he is now CEO of MullenLowe Group. He has worked with clients such as Allianz, Amazon, BNP Paribas, Costa Cruises, Eurosport, Harley-Davidson, Lufthansa, Seat Auto, Unicredit and Unilever.
Senior Vice President, Head of Media, APAC, Essence
James Smyllie is Senior Vice President, Head of Media, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM. In his role, he leads the agency’s integrated media planning and activation offering in the region. With 18 years of media industry experience, James comes with a proven track record in developing award-winning strategic media campaigns.
Group Director, Global Business Development, Publicis Groupe
As a three-time WARC Awards winner, Ronnie is excited to join the Channel Integration jury to surface and reward the best work from around the world. Ronnie has recently joined Publicis Groupe and, prior to this, he was Head of Strategy & Planning at PHD Singapore, where he advanced the agency’s strategic planning capabilities, resulting in some of the most effective and awarded media thinking in APAC.