Campaign details
Brand: TescoBrand owner: TescoAgency: MediaComMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Content marketing, Radio & audio, Sponsorship - mediaBudget: Up to 500k
Executive summary
Reputation is a key driver of the British public's supermarket choice. Brilliant work through the COVID-19 pandemic had helped Tesco grow its reputation scores by 48% relative to the previous year. However, as lockdown eased, a lack of awareness of Tesco's work in the communities around its stores threatened to undo the gains made.
Little Helps Day – a...