Tesco: Little helps day

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Campaign details

Brand: TescoBrand owner: TescoAgency: MediaComMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Content marketing, Radio & audio, Sponsorship - mediaBudget: Up to 500k

Executive summary

Reputation is a key driver of the British public's supermarket choice. Brilliant work through the COVID-19 pandemic had helped Tesco grow its reputation scores by 48% relative to the previous year. However, as lockdown eased, a lack of awareness of Tesco's work in the communities around its stores threatened to undo the gains made.

Little Helps Day – a...

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