JetBlue: AirSMR

Ellie Gogan-Tilstone, Stacy Carpenter, Jane Dorsett

Airline, JetBlue, turned stressful holiday travel into a calming experience to lure new customers during the Christmas travel period with its AirSMR campaign in the US.

Campaign details

Brand: JetBlueBrand owner: JetBlueAgency: MullenLowe USMarket: United StatesSector: AirlinesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

The only thing more stressful than the holidays is traveling during the holidays. So, how could US airline, JetBlue, on a shoestring budget, cut through the negative noise and create positivity during the most cluttered time of year: Christmas? By reducing traveler stress.

With just $65k, a still image of Terminal 5 at JFK, and some sound artistry, we developed AirSMR – an ASMR video...

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