Campaign details
Brand: Unilever Food SolutionsBrand owner: UnileverLead agencies: Mindshare China, Unite ChinaContributing agencies: Young Lions, MGCCMarket: ChinaSector: Convenience, readymadeMedia channels: Content marketing, Gaming & in-game advertising, Packaging & design, Public relations, Sales promotion, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
The Vegetarian Butcher brand aimed to become the largest butcher in the world producing high quality culinary products that support a better environment without harming animals. However, as a new brand entering the China market, Chinese chefs would have...