Campaign details
Brand: adidasBrand owner: adidasLead agency: Havas Middle East DubaiContributing agencies: Jack Morton UAE, MediaCom UAE, Lacosa ProductionMarket: Middle East & North Africa (general region)Sector: SportswearMedia channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Television, Word ouf mouth, influencersBudget: 500k - 1 million
Executive summary
This is a story of how, with the launch of its new line of inclusive swimwear, Adidas changed the conversation about inclusivity in water in MENA and worldwide. To inspire all women in MENA to...