Campaign details
Brand: iShares Brand owner: BlackRock Entrant company: DDBIdea creation: DDBMarket: United States Sector: Investment Media channels: Content marketing, Online video, Public relations, Social mediaBudget: 1 - 3 million
Executive summary
Propelled by stimulus checks and the lack of sports gambling during the pandemic, young investors were racing into the stock market, taking huge financial risks with the hope of getting rich overnight.
We saw a dangerous parallel among professional athletes. Often stereotyped as short-sighted big spenders, 60% of NBA players are...