Campaign details
Brand: Always Brand owner: Procter & Gamble (P&G) Entrant company: Leo BurnettIdea creation: Starcom Dubai Market: Saudi Arabia Sector: Feminine hygiene Media channels: Online video, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Events & experiential, Websites & microsites
Executive summary
Our brief was to advertise a pad with a cooling effect in the hottest region. Instead, we designed a full-blown experiential activation of a cooling fashion line. We partnered with one of Saudi Arabia's most avant-garde designers, Nasiba Hafiz, to create 'The Not Hot Periodwear',...