Campaign details
Brand: Wellington City Mission Brand owner: Wellington City Mission Entrant company: SpecialIdea creation: Special Auckland Market: New Zealand Sector: Charities & voluntary organisations Media channels: Television & Connected TV, Outdoor, Out-of-home, Public relations Budget: Up to 500k
Executive summary
Christmas 2022 wasn’t looking merry.
The cost-of-living crisis forced a 400% increase in demand from the Wellington City Mission (a charity providing social support).
The Mission’s major donors (small, wealthy group), couldn’t cover the increase — we needed more people donating.
Our...