Intuit QuickBooks: Think Ote

Angela Rodriguez, Jorge Becerra

QuickBooks, a bookkeeping brand, encouraged Hispanic small business owners in the USA to think big with its Think Ote campaign.

Campaign details

Brand: QuickBooks Brand owner: Intuit Entrant company: ALMA DDBIdea creation: Access the Agency San Francisco Market: United States Sector: Business services Media channels: Word of mouth, Influencers, KOLs, Radio & audio, Online video, Search marketing, Online displayBudget: 3 - 5 million

Executive summary

The challenge: Convince Hispanic small business owners to stop thinking their businesses are too small to invest in a technology like QuickBooks.

The Insight: Hispanic small businesses commonly end in 'ito' (a Spanish diminutive, referring to small),...

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