WARC Awards for Effectiveness, North America Edition

A Marketing Effectiveness Benchmark like no other

in association with LIONS

About the Awards

Welcome to the first year of the WARC Awards for Effectiveness, North America Edition.

Modeled on the global WARC Awards for Effectiveness, this new competition aims to shine a light on the most inspiring and effective work from the North America region to help drive the industry forward.

Delivered in association with LIONS, the Awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder and B2B Effectiveness Ladder.

Our Awards are free and open to all agencies and brands from the North America region.

The categories will be judged by two high-caliber panels including senior marketers from some of the region’s biggest brands and top agency professionals and specialists. For each category, the panels will award Grand Prix, Gold, Silver and Bronze medals.

For inspiration, please go to The Creative Effectiveness Ladder and The B2B Effectiveness Code White Paper.

Your entry: what you need to know. Please download the Entry Pack above, which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.

2022 Jury chairs

Pam Forbus

Pam Forbus
SVP, Chief Marketing Officer, Pernod Ricard North America

Instant Impact, Sustained Growth and Brand Purpose

Cheryl Guerin

Cheryl Guerin
EVP, Global Brand Strategy & Innovation, Mastercard

Business-to-Business, Customer Experience and Cultural Impact

Key Dates

Call for entries

The WARC Awards for Effectiveness, North America Edition are now open for entries

26 May 2022
Jury announcements

Over the course of the week

11 – 15 July 2022

Deadline has been extended to

28 September 2022

Released on

5 December 2022

Released on

25 January 2023

Our commitment to diversity, equality and inclusion

WARC is a proud Ally of the Unstereotype Alliance. Led by UN Women, this global alliance of industry leaders believes creativity can drive positive societal change by eradicating harmful gender-based stereotypes. Across all our Awards, we champion inclusive, empowering and forward-thinking ideas, and provide guidance to our juries on how to identify damaging content.

The Creative Effectiveness Ladder

A unique tool that offers a new shared language for the marketing industry.

Every shortlisted entry will receive feedback on how they’ve performed on the WARC/LIONS Creative Effectiveness Ladder so that you can drive your business forward.