Home Our Awards WARC Awards for Effectiveness North America Instant Impact

WARC Awards for Effectiveness, North America Edition: Instant Impact

Grand Prix

A QR code

Super Bowl Ad

Brand
Coinbase
Agency
Wavemaker
Advertiser
Coinbase
Market
USA

Coinbase launched a campaign during the Super Bowl in the USA to encourage people to engage with the brand in a way that was authentic to its crypto-native roots.

Almost two thirds of all Americans didn't understand cryptocurrency and didn't think crypto was for people like them.

Coinbase developed a Super Bowl ad featuring a QR code that led to a landing page, offered new users Bitcoin for free and gave existing users the opportunity to win US$1m in Bitcoin.

Gold

Using AR to virtually graffiti statues

Invisible Hate

Brand
NAACP Atlanta
Agency
22Squared
Advertiser
NAACP
Market
North America

NAACP mobilised current and potential allies against racial injustice by breaking down the barrier between intent and action and turning allyship into action.

A takeaway bag bearing a hidden Pepsi logo

Better With Pepsi

Brand
Pepsi
Agency
alma DDB
Advertiser
PepsiCo
Market
USA

Pepsi redesigned top burger chains' paper to-go bags to demonstrate that Pepsi was the perfect beverage to accompany the meal.

Bronze

The Wendy's Phone
Brand
Wendy's
Agency
McCann
Advertiser
Wendy's Canada
Market
Canada
Pabst Is the Place
Brand
Pabst Blue Ribbon
Agency
DNA Seattle
Advertiser
Pabst
Market
USA
Browse all winners

2022 Shortlist

Grown-Up Problems
Brand
Kids Help Phone
Agency
McCann
Advertiser
Kids Help Phone
Market
Canada
The Betweenages
Brand
Nesquik
Agency
McCann
Advertiser
Nestlé Canada
Market
Canada
We Come in Piece
Brand
Popeyes Louisiana Kitchen, LLC
Agency
GUT
Advertiser
Restaurant Brands International
Market
USA
Becoming an Investor, TD Easy Trade
Brand
TD Canada Trust
Agency
Leo Burnett
Advertiser
TD Canada Trust
Market
Canada
Browse shortlist

Instant Impact

This category rewards short-term campaigns (with a duration of up to and including six months) that directly led to commercial impact, behavior change, or new opportunities for long-term growth.

What does a winning Instant Impact entry look like?

Check out these past winners for inspiration:


2022 Judges

A judging panel of industry experts chaired by Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America, will be reading the entries.

Pam Forbus Traci Dinkins Samantha Hernandez Juan Isaza Alexis de Montaigu Angela Rodriguez Jonny Shaw Jamie Shuttleworth Aki Spicer Nancy Strange Wahn Yoon Eileen Zhao
As a long-time fan of WARC, I'm thrilled to be chairing the first year of the WARC Awards for Effectiveness, North America Edition. It's great to see the framework of the Creative Effectiveness Ladder come to life in this competition, and I look forward to using it to shine a light on our region's most inspiring work.
Pam Forbus

Pam Forbus, Chair of the Instant Impact, Sustained Growth, and Brand Purpose categories, WARC Awards for Effectiveness, North America Edition 2022
SVP, Chief Marketing Officer, Pernod-Ricard North America