WARC Awards for Effectiveness, North America Edition: Business-to-Business

Grand Prix

Three Hispanic men holding a smartphone with the QuickBooks app

Adios Cuadernito

alma DDB

QuickBooks reached out to Hispanic small business owners in the USA to persuade them that working with QuickBooks made sense for their business.

Although 14% of all small businesses in America are owned by Hispanic entrepreneurs, QuickBooks had never specifically reached out to them.

QuickBooks launched culturally relatable creative across touchpoints that Hispanic small business owners most preferred and consumed and focused on the culturally iconic visual cue of the notebook that anchors every Hispanic small business.


Custom album cover for CMO Zena Arnold

A Song For Every CMO

FCB New York

Spotify curated custom playlists to target CMOs in the USA and encourage them to put digital audio at the top of their media plans.

2022 Shortlist


This category will reward effective campaigns from one business targeting another.

What does a winning Business-to-Business entry look like?

Check out these past winners for inspiration:

2022 Judges

A judging panel of industry experts chaired by Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard, will be reading the entries.

It’s a tremendous honor to lead the jury of the first-ever WARC Awards for Effectiveness, North America Edition. I’m looking forward to collaborating with my peers to review the most exceptional B2B and B2C creativity from North America, and recognize the true effectiveness gems, which will help inspire and empower our industry.
Cheryl Guerin

Cheryl Guerin, Chair of the Business-to-Business, Customer Experience and Cultural Impact categories, WARC Awards for Effectiveness, North America Edition 2022
EVP, Global Brand Strategy & Innovation, Mastercard

B2B Effectiveness Ladder image

The B2B Effectiveness Ladder

A framework with which to better understand and categorise the common objectives and results of B2B marketing.

Shortlisted entries in the Business-to-Business category will receive feedback on how they’ve performed on the WARC/LIONS B2B Effectiveness Ladder so that you can drive your business forward.