WARC Awards for Effectiveness, North America Edition: Customer Experience

Grand Prix

A selection of football shirts on a computer screen

Gear Up

Bank of Montreal
The Bank of Montreal

BMO boosted affinity with the brand by breaking down the barriers to playing soccer for underprivileged children.

While soccer is the world's most popular team sport, 60% of kids from low-income households are left out because they can't afford the equipment necessary to play.

BMO rallied the soccer community to donate soccer gear that could be refurbished, photographed and made available to underprivileged children through a premium online destination where each child could shop for items which were then delivered to their homes.


2022 Shortlist

Customer Experience

Awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success. Work entered in this category should push the boundaries of interaction, engagement and loyalty. Customer experience can encompass a physical or a digital experience, or a combination of both.

What does a winning Customer Experience entry look like?

Check out these past winners for inspiration:

2022 Judges

A judging panel of industry experts chaired by Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard, will be reading the entries.

It’s a tremendous honor to lead the jury of the first-ever WARC Awards for Effectiveness, North America Edition. I’m looking forward to collaborating with my peers to review the most exceptional B2B and B2C creativity from North America, and recognize the true effectiveness gems, which will help inspire and empower our industry.
Cheryl Guerin

Cheryl Guerin, Chair of the Business-to-Business, Customer Experience and Cultural Impact categories, WARC Awards for Effectiveness, North America Edition 2022
EVP, Global Brand Strategy & Innovation, Mastercard