Jury Chair for Instant Impact, Sustained Growth and Brand Purpose
SVP, Chief Marketing Officer, Pernod Ricard North America
Pam Forbus joined Pernod Ricard USA in July 2020 as Chief Marketing Officer, overseeing US marketing and innovation for 26 leading spirits, wine and champagne brands in the company’s premium portfolio, including Absolut, Jameson, Malibu, The Glenlivet, Perrier-Jouët, GH Mumm and many others. Since joining the company, she responded to U.S. consumers’ desire for convenient access to trusted, premium brands by dialing up investments in media, innovation and e-commerce.
Jury Chair for Business-to-Business, Customer Experience and Cultural Impact
EVP, Global Brand Strategy & Innovation, Mastercard
As Executive Vice President, Global Brand Strategy & Innovation of Mastercard, Cheryl Guerin leads the overall stewardship of one of the world’s most iconic and recognizable brands. A passionate and accomplished marketer, Cheryl oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences.