WARC Awards for Effectiveness, North America Edition: Sustained Growth
Grand Prix
Famous Orders
McDonald's
Wieden+Kennedy
McDonald's
USA
McDonald's reversed declining sales by turning celebrities' go-to orders into set meals in the USA.
Multicultural young Americans were turning away from McDonald's and traditional marketing was unlikely to win them back.
McDonald's collaborated with famous people to turn their go-to orders into meals that anyone could buy and launched the Famous Orders platform across TV and paid media.
Grand Prix for Good
Long Term
CDSS
Canadian Down Syndrome Society
Canadian Down Syndrome Society
Canada
The Canadian Down Syndrome Society empowered an entire community through a creative platform that allowed them to literally speak for themselves.
Despite a growing movement towards inclusion, stigma and stereotypes still impact people with Down syndrome throughout their lives.
A series of online activations aimed to answer questions and change attitudes by solving problems in a collaborative way, working alongside people with Down syndrome.
Gold
Skip The Rinse
Finish
Havas
Reckitt
USA
Finish raised awareness of water scarcity and encouraged people to save water by placing their plates straight into the dishwasher instead of pre-rinsing them first.
Silver
Bronze
2022 Shortlist
Project Understood
CDSS
Canadian Down Syndrome Society
Canadian Down Syndrome Society
Canada
The Mindsets Paper
CDSS
Canadian Down Syndrome Society
Canadian Down Syndrome Society
Canada
That’s My M-O
Visit Missouri
Osborn Barr Paramore
Missouri Division of Tourism
USA
Sustained Growth
For strategies that have helped build a brand over time (12 months or more). The judges will look for long-term brand platforms that consistently deliver results by being rooted in enduring insight. Entries into this category can be single campaigns with enduring effect, or strategies that evolve over time.
What does a winning Sustained Growth entry look like?
Check out these past winners for inspiration:
2022 Judges
A judging panel of industry experts chaired by Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America, will be reading the entries.
As a long-time fan of WARC, I'm thrilled to be chairing the first year of the WARC Awards for Effectiveness, North America Edition. It's great to see the framework of the Creative Effectiveness Ladder come to life in this competition, and I look forward to using it to shine a light on our region's most inspiring work.
SVP, Chief Marketing Officer, Pernod-Ricard North America
