Driving innovation: How APAC is leading social commerce

The APAC Spotlight highlights how the region is leading the way and experimenting with new types of social commerce, as well as how it’s starting to mature as part of an overall commerce strategy.
  • The advantage of conducting social commerce on superapps such as WeChat and Line is the social CRM capabilities that enable brands to own 100% of its captured data.
  • Conversational commerce allows for brands to hyperlocalise because of AI chatbots that can enable brands to engage with customers in various local languages.
  • Choosing the right live selling platform can be challenging but consider three key criteria such as viewership, engagement and conversion tools.
  • Live commerce is more than just “shoppertainment” and brands don’t have to overly rely on creators and one-off marketing events to connect and convert customers....

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