Learning from China: What Asia can learn from how social commerce is enabling digital transformation

Aurelien Rigart

ITC’s Aurelien Rigart says combining social media and e-commerce results in social commerce, which has grown into a multi-billion-dollar industry in China and which other Asian markets can learn from to drive their own sales and growth.

This article is part of a Spotlight series on social commerce in APAC. Read more

Social commerce, the fusion of social media and e-commerce, is changing the way people shop both online and offline. In China, where social media platforms like WeChat have become deeply integrated into people’s daily lives, social commerce has exploded into a multi-billion-dollar industry.

From targeted content pushes, clienteling and livestreaming e-commerce to premium omnichannel experiences, Chinese consumers have been embracing the social aspect to discover, research, purchase and engage with brands, making this a key investment for brands operating in China...

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