Live selling in SEA: Basics, key dynamics and opportunities for brands

Simon Torring

As part of his Southeast Asian social commerce research, Cube Asia co-founder Simon Torring analyses the emerging social commerce archetype of live selling and the opportunities and considerations for brands and retailers if they decide to engage in this marketing tactic in the region.

This article is part of a Spotlight series on social commerce in APAC. Read more

In this blog post we seek to shed light on the emerging social commerce archetype of live selling, and to help brands and retailers decide whether to invest in live selling in Southeast Asia. 

Much has been written about this topic already, including good resources like this report from MomentumWorks and The Ken’s piece on Zalora’s Z-Live initiative. We hope to take the discussion one step further by sizing the opportunity, outlining go-to-market considerations for brands, and sharing indicative live...

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