How AI and chatbots are accelerating conversational commerce in India

Krishna Chandaluri

Publicis’ Krishna Chandaluri says the way businesses interact with customers is changing and conversational commerce within messaging apps and the use of artificial intelligence will give brands a chance to elevate the customer experience to gain a competitive advantage.

This article is part of a Spotlight series on social commerce in APAC. Read more

Over the past three years, there has been a tremendous upsurge in digital adoption, leading to a more connected world. This enhanced connectivity has raised customer expectations, compelling brands to embrace new methods of interaction.

Today, customers are more particularly drawn to brands that offer instant responses and solutions to their needs. Consequently, brands are actively seeking out innovative methods to interact and engage with digitally savvy customers.

Accessing new audiences with conversational commerce

Fierce competition in the Indian e-commerce space...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands