Conversational commerce in SEA: Basics, key dynamics and opportunities for brands

Simon Torring

Cube Asia co-founder Simon Torring defines the market for conversational commerce in the region and examines everything about it – from platforms to economics – as part of his Southeast Asian social commerce research.

This article is part of a Spotlight series on social commerce in APAC. Read more

Conversational commerce has been a buzzword in e-commerce for years, but there hasn’t been a lot written about its potential and dynamics for our region in particular. In this blog post we aim to define and size, at least in a preliminary way, the market for conversational commerce in Southeast Asia, and to cover the most important dynamics that brands and retailers will need to decide what to do next. We’ll cover everything from platforms to economics, but let’s start with...

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