How to set yourself up for success in live selling

Manasa Harikar

Mindshare’s Manasa Harikar decodes the strategy behind live selling, one of the most important aspects of social commerce with its ability to add share of voice to the brand.

This article is part of a Spotlight series on social commerce in APAC. Read more

Live selling is increasingly mainstream. Sales from live selling in Southeast Asia surged from US$1 billion in 2019 to US$13 billion in 2022 and projected to exceed US$75 billion by 2027 (eMarketer “Live Commerce 2023”, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam).

It is one of the biggest pillars of social commerce, providing a unique experience to the consumer at the convergence of online and retail store experience. It is entertaining, and buying is fun without being pushed into...

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