WARC Awards for MENA Strategy

Grand Prix

Read The Label
Barakat
Havas Middle East
Barakat
UAE
Barakat redesigned its bottles to drive mass awareness in the UAE and encourage people to make healthier choices.
Obesity and health problems were on the rise and, while people were trying to make healthy choices, they were not in the habit of checking products' nutritional value.
Barakat redesigned its bottles and invited shoppers to #ReadTheLabel, while also airing a brand film in cinemas and hosting a live session on Instagram with a certified nutritionist.
Gold

Castrol's Portraits of Glory
Castrol
VMLY&R
BP
UAE
Castrol drove mechanic loyalty and engagement in the UAE by creating an "Employee of the Month" exhibit in Dubai to celebrate the country's mechanics.
Silver
Ending Virginity Tests
M.A.L.I.
TBWA\RAAD
Mouvement Alternatif pour les Libertés Individuelles
Middle East & North Africa
Meet Sarha
stc
Wunderman Thompson
stc
Saudi Arabia
Every Story Has a Beginning
Palm Hills Developments
FP7 McCann
Palm Hills Developments
Egypt
Bronze
Shortlist
Waitographer
Hilton
TBWA\RAAD
Hilton
Global
The Ghaf Tree
The National
Havas Middle East
International Media Investment
UAE
I'm Possible UGC Billboards
adidas
Havas Middle East
adidas
Middle East
Liquid Billboard
adidas
Havas Middle East
adidas
Middle East
About the Awards
Previously known as the WARC Prize for MENA Strategy, the Awards were launched in 2017 to showcase MENA’s smartest marketing thinking. Now in their sixth year, they continue to act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.
We also need to know that the strategy 'worked'. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.
The Awards are free to enter and are open to clients and agencies in any marketing discipline. Our high-calibre judging panel will be awarding Grand Prix, Gold, Silver and Bronze medals.
Your entry: what you need to know. Please download the Entry Pack above, which contains all the information you need to enter the Awards – from details on what you will have to provide in your submission, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
2022 Judges
A judging panel of industry experts, chaired by Lianne Braganza, Chief Marketing Officer, Cigna, will be reading the entries.
The WARC Awards for MENA Strategy are a powerful means to give brands in the MENA region an opportunity to demonstrate how they're making a difference as they respond to the unique challenges they are facing.

Chief Marketing Officer, Cigna
Key Dates
Call for Entries |
The WARC Awards for MENA Strategy are now open for entries |
26 May 2022 |
Jury Announcements |
Over the course of the week |
4 – 8 July 2022 |
Deadline |
Deadline has been extended to |
28 September 2022 |
Shortlist |
Released on |
30 November 2022 |
Winners |
Released on |
18 January 2023 |
Previous winners
There were 14 winning case studies in the 2021 competition, with KFC: Shift+K+F+C, through TBWA\RAAD, taking the Grand Prix.