Jibnet Abu Al Walad: The Original Taste

Adrian Mutescu, Anna Sadykova, Tanya Kassab

Jibnet Abu Al Walad, a cream cheese brand, launched a campaign in the Middle East and Africa to increase top-of-mind awareness, be seen as a relevant brand that understands Omani culture, increase consideration, reverse the sales decline and steal market share.

Campaign details

Brand: Jibnet Abu Al Walad Brand owner: Bel Groupe Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: Oman Sector: Dairy products, fats, oils Media channels: Point-of-purchase, In-store, Radio & audio, Online video, Social mediaBudget: Up to 500k

Executive summary

This is a story about how owning a cultural food icon can lead to immediate business impact and change the fortunes of a brand in dire straits.

Jibnet Abu Al Walad, a cheese brand that was once loved in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands