Hungerstation: Blast To The Past

Sara Bin Thunayan

HungerStation, a retail brand, launched a campaign to increase reorder rates by 20%, in app downloads by 10% and frequency for new users by 15%.

Campaign details

Brand: Hungerstation Brand owner: Hungerstation Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Restaurants & takeaways Media channels: Websites & microsites, Search marketing, Social media, Outdoor, Out-of-home, Television & Connected TV, Livestreaming Budget: 5 - 10 million

Executive summary

In order to reassert HungerStation’s credentials, we had to break through a crowded and growing category. The Food delivery lifestyle was difficult and exhausting before HungerStation arrived on the scene. We decided to remind Saudis who’s the OG of...

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