Campaign details
Brand: Palm Hills Developments Brand owner: Palm Hills Developments Entrant company: FP7 McCannIdea creation: FP7 McCann Cairo Market: Egypt Sector: Property & construction Media channels: Content marketing, Online video, Social mediaBudget: 1 - 3 million
Executive summary
Ramadan has always been an annual fight over TV ad space; however, times have changed. Audiences today are extremely frustrated by the endless count of TV commercials always interrupting their favourite binge-watching mode of the year. How can, Badya, a major project for one of...