Campaign details
Brand: Saudi Telecom Company Brand owner: Saudi Telecom Company Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Telephone & internet services Budget: No budget
Executive summary
In an unprecedented move, we turned Google Maps into a new educational channel. Every time customers need us, they instinctively open Google Maps and find the nearest store.
We hijacked Google maps and turned simple thumbnails into a totally new media space that carried one of the biggest targeted, real time, campaigns in...