WARC Awards for MENA Strategy: 2022 Judges

JURY CHAIR
Chief Marketing Officer, Cigna
As the Chief Marketing Officer for the MEA region, Lianne is responsible for reinforcing Cigna’s customer-centric approach and market development through the conceptualisation and execution of strategic marketing, targeted segmentation, digital initiatives, and health and wellness initiatives across the MEA region. A strong advocate of mental health and wellbeing in organisations, she is committed to developing female colleagues and supporting them in their constant efforts to balance work and personal life. Lianne is also sponsor for the MEA Women Influencing and Networking chapter for Cigna in the MEA region.

Brand Building & Integrated Communication Director, P&G
Remie is a BBIC Director at P&G where she acts as a consultant on brand building and innovative communication for FemCare and BabyCare brands in the AMA region. Before joining P&G, Remie spent a decade on the creative agency side. Her last role was Head of Strategy at TBWA\RAAD, where she was responsible of developing disruptive strategies that helped clients grow their businesses and build their brands.

Strategy Director, FP7 McCann
With over nine years of strategic planning experience at Leo Burnett, Ogilvy and now FP7 McCann, Tala has had the opportunity to flex her strategic thinking across multiple industries. From FMCG to automotive and tourism, Tala believes no matter the industry, culturally relevant insights produce effective creativity.

Head of Brand Strategy MENA, Snap Inc
Vish has been working in finding creative solutions for clients' business problems for the last 16 years, across Europe and the Middle East. Working at leading communications agencies, he has developed short- and long-term, brand and tactical campaign strategy across an array of verticals. This is what led him to his current role on the platform-side at Snapchat.

Strategy Planner, Digitas Dubai
Mongi is an award-winning strategic planner. He is leading the creative strategy and creative effectiveness within Digitas Dubai. He enjoys data, strategy, and innovation and brings to the table 12 years of experience in advertising across various MENA countries and around 30 years of experience in chess, Lego constructions and video gaming.

Creative Strategy Lead, Google Creative Works
Ali is an award-winning Creative Strategy Lead who works with brands and agencies across MENA, Turkey and SSA on maximising their creative impact to solve critical business problems. In his role, he pushes the boundaries of Google’s tools and platforms to drive innovative work at the intersection of data, technology, and creativity.

Strategy Director, Wunderman Thompson
With over 10 years of experience working in Latin America and the Middle East, Mona heads the Strategy team at Wunderman Thompson Dubai. She has spent the last decade studying consumer behaviour, designing brand positionings and building integrated campaigns for local and global clients across different categories and markets.

Head of Strategy, VMLY&R COMMERCE
Fabio has over 20 years of experience in advertising and marketing and his experience stretches from traditional comms planning, to commerce, multi-channel brand campaigns, research and business growth. He has been a part of key agencies in MENA and APAC, as well as Uber's regional marketing strategy team based in Dubai.

Head of Strategy, Grey Group
Maria is an award-winning brand strategist with extensive experience across marketing, brand management, consumer insights and advertising. Maria currently leads the strategic output of the Grey Doha office, working with some of the most exciting brands in the region including Ooredoo, Qatar Foundation and the FIFA World Cup 2022. She has previously worked in a wide range of industries and in multiple geographies including New Zealand, Latin America & MENA.

Strategy Director, Insignia Worlwide
Matthew started his career in the world of direct and digital telecoms and utilities, in client services for OgilvyOne, before moving into a more integrated and digital roles. Since landing in Dubai Matthew has become an active member of the local Marketing Society and juror in the WARC Awards for Effectiveness B2B category.