Testicular Cancer Society: Wall Street Balls

Melek Ourir

Testicular cancer non-profit organisation the Testicular Cancer Society raised the importance of the need for self-checks in 21 countries, with a data-driven campaign on Facebook, Twitter and Instagram that starred the Wall Street Bull and his balls.

Campaign details

Brand: Testicular Cancer Society Brand owner: Testicular Cancer Society Entrant company: FP7 McCannIdea creation: Drizzlin Media Singapore Market: Global Sector: Charities & voluntary organisations Media channels: Social mediaBudget: No budget

Executive summary

This case is about how it took a bronze pair of balls and a lot of humour to finally get men to self-check for testicular cancer.

Guys are notoriously bad at taking care of themselves and sticking with healthy preventive habits. But the Testicular Cancer Society discovered that, while most...

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