Mercado Libre: Real Street Style

Mariana Varella, Javier Quintero

Latin American online marketplace Mercado Libre ran Real Street Style, a data-driven campaign promoting its fashion category Moda Libre to increase view-through rate (VTR), engagement, clicks and grow its social media following.

Campaign details

Brand: Mercado Libre Brand owner: Mercado Libre Entrant company: GUTIdea creation: GUT Buenos Aires Market: Latin America (general region) Sector: Online retail Media channels: Social media, Word of mouth, Influencers, KOLs, Websites & micrositesBudget: Up to 500k

Executive summary

For over 20 years, Mercado Libre has been the main e-commerce brand in Latin America. Since day one, it has worked for the democratisation of e-commerce, accelerating progress in the region. Today, its marketplace boasts 30 product categories and more than 100 subcategories....

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