Carrefour: Club Carrefour – The biggest data-driven community to support brand business

Emiliano Chedrese Mireia Álvarez

Carrefour, a French multinational retail and wholesaling corporation, increased Clubcard members, customer loyalty, and average ticket price per customer visit in Spain by championing its loyalty card and encouraging customers to receive the benefits.

Campaign details

Brand: Carrefour Brand owner: Carrefour Group Entrant company: Arena MediaIdea creation: Arena Media Madrid Market: Spain Sector: Supermarkets & grocery stores Media channels: Point-of-purchase, In-store, Direct marketing, Outdoor, Out-of-home, Sales promotion, Mobile & appsBudget: 3 - 5 million

Executive summary

Club Carrefour is part of the history of the brand in Spain. A trajectory that began in 2005, when it was launched to build customer loyalty through a card that offered discounts and promotions that were applied to each purchase. For more...

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