Civil Rights Defenders: Oppression Offset

Lisa Ström

The Civil Rights Defenders developed the Oppression Offset to give Sweden a reason to care about the globally declining democracy, cut through the media noise, and highlight CRD's role as a human rights organisation.

Campaign details

Brand: Civil Rights Defenders Brand owner: Civil Rights Defenders Entrant company: Prime Weber ShandwickIdea creation: Prime Weber Shandwick Stockholm Market: Sweden Sector: Charities & voluntary organisations Media channels: Newspapers, Social media, Magazines - consumer, Mobile & apps, Online display, Websites & micrositesBudget: Up to 500k

Executive summary

Civil Rights Defenders (CRD) is a Swedish human rights organisation working to secure democracy around the world. We needed to gain attention for their work, competing with other organisations more well-known, with bigger media budgets, and...

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