Creative Impact

Together with our sister brand LIONS, we’re proud to launch Creative Impact at this year’s Cannes Lions. A new stream of content, co-curated especially for the industry, to help people understand, tackle and thrive through some of the biggest challenges facing marketers today.

The Festival

The significant focus on effectiveness at this year’s Festival reflects the urgent need to prove the role creativity can play in supercharging sustainable commercial growth and the extreme pressure on marketing budgets in the current economic climate. Creative Impact will act as the premier global forum for creative effectiveness.


The line-up of the Creative Impact content stream will draw inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.


Meet some of the first to take the stage and check back for regular updates.

Creative Impact Masterclasses

An exclusive opportunity for direct access to some of the leading thinkers in creative effectiveness. Intimate one hour sessions will provide practical guidance and interactive Q&A discussion.

Uncensored CMO

This Uncensored CMO LIVE with Sir Martin Sorrell is sure to be a sell-out. Join us on 21 June at 5pm in Audi K

Riviera Reception

Join us on 22 June from 5-7.30pm for drinks, engaging conversations with old and new friends, and wonderful views of the French Riviera.

RSVPs have now closed.

Meet the team

Join us in Cannes as we come together to focus on the role marketing and creativity can play in supercharging sustainable commercial growth.

Buy a pass

Secure your place at Cannes Lions this year. There are a number of options including the Creative Brand Marketer pass.

WARC Awards for Effectiveness

WARC Awards for Effectiveness logo

The WARC Awards for Effectiveness are a global marketing benchmark like no other, shining a spotlight on the world’s most effective marketing. We have expanded from six categories to 11, with the addition of five categories from the old WARC Media Awards. The result is a comprehensive effectiveness competition covering a wide range of techniques and ideas.

Key dates

15 June: Bronze & Silver winner announcement
19 June: Gold & Grand Prix winner announcement

Exclusive content

Check out some of our exclusive content, available for a limited time only. From existing to brand new white papers, CMO interviews and a daily podcast brought to you direct from Cannes. This is our way of helping you get the most out of the Creative Impact content stream.