Creative Impact

Together with our sister brand LIONS, we’re proud to launch Creative Impact at this year’s Cannes Lions. A new stream of content, co-curated especially for the industry, to help people understand, tackle and thrive through some of the biggest challenges facing marketers today.

The Festival

The significant focus on effectiveness at this year’s Festival reflects the urgent need to prove the role creativity can play in supercharging sustainable commercial growth and the extreme pressure on marketing budgets in the current economic climate. Creative Impact will act as the premier global forum for creative effectiveness.

Agenda

The line-up of the Creative Impact content stream will draw inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

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Speakers

Meet some of the first to take the stage and check back for regular updates.

See the speakers

Creative Impact Masterclasses

An exclusive opportunity for direct access to some of the leading thinkers in creative effectiveness. Intimate one hour sessions will provide practical guidance and interactive Q&A discussion.

Uncensored CMO

This Uncensored CMO LIVE with Sir Martin Sorrell is sure to be a sell-out. Join us on 21 June at 5pm in Audi K

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Riviera Reception

Join us on 22 June from 5-7.30pm for drinks, engaging conversations with old and new friends, and wonderful views of the French Riviera.

RSVPs have now closed.

Meet the team

Join us in Cannes as we come together to focus on the role marketing and creativity can play in supercharging sustainable commercial growth.

Get in touch

Buy a pass

Secure your place at Cannes Lions this year. There are a number of options including the Creative Brand Marketer pass.

Choose a pass

WARC Awards for Effectiveness

The WARC Awards for Effectiveness are a global marketing benchmark like no other, shining a spotlight on the world’s most effective marketing. We have expanded from six categories to 11, with the addition of five categories from the old WARC Media Awards. The result is a comprehensive effectiveness competition covering a wide range of techniques and ideas.

Key dates

15 June: Bronze & Silver winner announcement
19 June: Gold & Grand Prix winner announcement

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Exclusive content

Check out some of our exclusive content, available for a limited time only. From existing to brand new white papers, CMO interviews and a daily podcast brought to you direct from Cannes. This is our way of helping you get the most out of the Creative Impact content stream.

Cannes Lions 2023: Creative Impact Unpacked

Outlines the topics and themes that WARC covered and curated during the Creative Impact track of Cannes Lions International Festival of Creativity 2023.

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Building a culture of creative effectiveness

This WARC white paper outlines a newly developed framework for brand organizations wanting to develop a culture of creative effectiveness.

Read a sample report

Cover image of the Anatomy of Effectiveness

Anatomy of Effectiveness 2022

This edition gives brand marketers, advertising agencies and media owners a perspective on the five 'rules' of marketing effectiveness: Balance your spend; Invest for growth; Plan for reach; Be creative; and Plan for recognition.

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The Effectiveness code

This white paper presents the results of a major new study of creative effectiveness, carried out by marketing effectiveness experts James Hurman and Peter Field on behalf of WARC and Cannes Lions.

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The WARC podcast

Live from Cannes, we will talk to the movers and shakers in our industry to uncover what it takes to build, protect and grow a business through creativity in 2023.

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CMO interviews

A series of interviews with top CMOs from around the world, covering a range of timely topics all brought to you from the Croisette in Cannes.

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Insights from the 2023 Creative Effectiveness Lions winners

Themes and trends from the winning campaigns at the International Festival of Creativity.

Coming soon

Post Festival

Check back for coverage of the Festival, session recordings and lots of insights and analysis.

Regional events

We have an amazing line-up of speakers and content at the Festival and the plan is to take it on the road, so watch this space!

Coming soon

Session recordings

Couldn’t make it to Cannes this year? Don’t worry. You can watch all the sessions on-demand.