Cannes Lions 2023: Creative Impact Unpacked

Outlines the topics and themes that WARC covered and curated during the Creative Impact track of Cannes Lions International Festival of Creativity 2023.
  • Unpacks how creativity is an input to business performance.
  • Explores building brands and capturing attention in a platform era.
  • Looks to the lively future of brand advertising in a moment when many are declaring the concept dead....

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