Creative Impact speakers

The line-up of the Creative Impact content stream will draw inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work. Meet some of the first to take the stage and check back for regular updates. See the full programme here.

Darren Bailes

Global Chief Creative Officer

Global Chief Creative Officer Darren Bailes oversees the creative output for all VCCP offices across London, Madrid, Prague, New York, San Francisco, Shanghai and Singapore. Over two decades, he has surpassed his desire to make famous in advertising by being an excellent creative and even greater leader. Darren has been named Top 20 creative leaders by Campaign, and under his guidance, VCCP has been awarded Integrated Agency of the Year several times. He continues to drive VCCP’s challenger spirit through creativity and has won awards for clients, including O2, Cadbury, comparethemarket.com, Domino’s, and easyJet. The Cadbury “glass and a half” campaign recently took home two Grand Prix wins for APG and IPA Effectiveness, the most significant effectiveness accolades in the UK. Other notable achievements include awards from Cannes, The Clios, British Arrows, The One Show, and BIMA, and being shortlisted for Global Agency of the Year.

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Ellie Bamford

Chief Strategy Officer, Wunderman Thompson

Ellie Bamford joined Wunderman Thompson in 2023 as Chief Strategy Officer for North America. She is an Australian, New Yorker, and Ad Age's Media Person of the Year 2022. With 20+ years in the business of marketing, Ellie advises brands on how to thrive in a connected world and create impact through communication, inspiration, and human experience. At Wunderman Thompson, she oversees strategy across North America, focusing on driving breakthrough creativity and business growth for clients, strengthening talent, and integrated partnerships across capabilities. Before joining WT, Ellie served as Global Head of Media, Connections, and Influence at R/GA. Under her leadership, she drove a 50% spike in revenue for the Strategic Practice in 2021/22 and unlocked unexpected creative innovation.

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Christina Bauer-Plank

Global Vice President Hellmann’s and Dressings, Unilever

Christina leads Hellmann’s, one of Unilever’s biggest food brands found in millions of homes across the world. 26 years ago, her PhD in Chemistry took her into R&D at Unilever, an MBA then into Marketing. Christina served in multiple roles across Unilever’s Foods business and now brings her expertise to both the science and communications of sustainability and purposeful brands. Next to Hellmann’s and Dressings, Christina leads the food waste agenda across Unilever and she is member of the Champions 12.3 Consumer Behavior Change taskforce. Today, Hellmann’s is committed to helping people around the world to become more resourceful with their food and make taste, not waste.

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Les Binet

Head of Effectiveness, adam&eveDDB

Les is a world-renowned expert in marketing effectiveness and has probably won more effectiveness awards than anyone else. In 2014, the Institute of Practitioners in Advertising awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements. Les has written extensively on how advertising works, how to make it work better, and how to evaluate it. In particular, his work with Peter Field has attracted international attention.

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Paula Bloodworth

Head of International Strategy, Uncommon

Paula is the Head of International Strategy at Uncommon Creative Studios. Her experience spans the world, working across a huge range of categories and clients. At Uncommon she works on brands, including Peloton, Jordan and Pinterest. Prior to this, she led strategy on Nike globally at Wieden + Kennedy having previously led strategy across NIKE Greater China, Japan and EMEA. Her global experience has been crucial in developing strategies that appreciate cultural nuance and resonate with local markets.

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Dom Boyd

Managing Director, UK Insights and Effectiveness Practice, Kantar

Dom is Managing Director of Kantar UK Insights and the Marketing Effectiveness Practice, recent Chair of industry creative strategy body the APG, and a 5-time IPA Effectiveness winner. Prior to Kantar, he was Chief Strategy Officer at Publicis and Group Head of Strategy at adamandeveDDB - Campaign’s Creative Agency of the Decade. He counts DJing and bringing up two kids as a continuous work in progress.

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Conny Braams

Chief Digital and Commercial Officer, Unilever

Conny is responsible for Unilever’s end-to-end digital transformation, marketing and sales worldwide. Having joined Unilever as a marketing trainee in 1990, she has held a variety of local and international Marketing, Customer Development, Communications and General Management roles across Europe, Asia, Africa and the Middle East and has a track-record of driving change at scale. She was appointed to the Unilever Executive in January 2020, previously the Executive Vice President, Middle Europe and General Manager, Benelux where she led the complete digital rewire and marketing transformation of the region.

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Dipti Bramhandkar

Executive Strategy Director, Iris Worldwide/Cheil Connec+

Dipti Bramhandkar is the Executive Strategy Director at Iris Worldwide, North America. She has spent two decades as integrated strategy leader in some of the most respected agencies in the world. Her strategy experience has been honed by working with iconic brands like Jeep, Burger King, Virgin Atlantic, Cadbury Dairy Milk, P&G (Head and Shoulders, Pampers, Crest and more), Nestle Cereal Partners (Cheerios, Shredded Wheat and more), Tylenol, Pfizer (RX to OTC switches) Smirnoff, PayPal, Barclays and more. She holds a B.A. from Cornell University and M.A. from Cambridge University (in English Literature) and is also an award-winning playwright, filmmaker and proud member of LAByrinth Theater Company.

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Rob Brittain

Marketing Consultant, Robert Brittain Consulting

Rob Brittain is an independent marketing consultant and strategic advisor to Chief Marketing Officers, focused on enabling enterprise-wide marketing effectiveness capability. A published writer and speaker in his field, Rob is co-author of the “Advertising Effectiveness Rules” series of reports from the ACA Effectiveness Database with the globally renowned Peter Field. These include “Winning or Losing in a Recession”, “To ESOV and Beyond”, and “Attention and Effectiveness”. Before becoming an independent marketing consultant, Rob spent 20 years in client-side commercial roles leading Marketing Effectiveness at ANZ Bank Banking Group and Marketing Analytics at Mondelez International across the Asia-Pacific region.

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Rob Campbell

Chief Strategy Officer, Colenso BBDO

Rob is from Nottingham. He supports a team that’s a football embarrassment, wears footwear that's a fashion embarrassment and was a session guitarist for an 80s/90s popstar embarrassment. Despite all this, Rob is recognised as one of the industry's most astute and experienced global strategists... driven by three decades of living around the World, helping develop award-winning creativity for everyone from NIKE to Gentle Monster to Metallica at agencies that include Wieden+Kennedy, R/GA and Colenso. At Colenso, he leads a gang of talented strategic misfits who in the last 12 months have been awarded the WARC/Cannes Effectiveness Grand Prix, a Global Effie, countless NZ Effies and Agency of the Year. He's trying to be humble about it. But failing.

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Rankin Carroll

Chief Brand and Content Officer, Mars

Rankin Carroll is the Chief Brand Officer for Mars Wrigley. He is responsible for delivering high impact and culturally connected communications across the company’s iconic portfolio of snacks. Named to Adweek’s Brand Genius Award list in 2018, Carroll has overseen the transformation of globally recognized brands like Snickers, Extra/Orbit and Skittles, which has led to growth skyrocketing under his stewardship, and a trove of creative awards, including 35+ Cannes Lions since 2017.

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JP Castlin

Independent Management Consultant, JPCC

JP Castlin is a globally recognised expert on strategy who has been dubbed “a member of the Mount Rushmore of strategic management” and one of the industry’s “most important voices”. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. His career began as a lawyer specialising in M&A before shifting into the world of corporate governance and, ultimately, strategy. He soon rose to international fame as an emerging new thinker in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity. Over a long international career, he has provided keynotes at some of the most prestigious events on the conference circuit – from Cannes to Reykjavik, London to Dublin, Mumbai to Dubai, Geneva to Prague and Washington to Athens – and for some of the world’s largest organisations.

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Dominic Ciambrone aka The Surgeon

Founder, The Shoe Surgeon

From a young age, Dominic Ciambrone always had a desire to build things. From backyard forts to Lego sets, he was overwhelmingly drawn to his ability to construct – a creative outlet that later evolved into a flourishing trail-blazing movement. As a young adult in search of his hidden talent, Dominic focused on learning the extensive techniques of traditional shoe-making. He found that customising footwear was a way to differentiate himself and express his individuality. As he began to offer his made-to-order services to high-profile clientele, he further developed a passion for bringing a creative concept to life. Widely recognised for bespoke one-of-one creations for celebrities such as LeBron James, Justin Bieber, Nelly, and more.

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Marcus Collins

Head of Strategy, Wieden+Kennedy and Professor of Marketing, University of Michigan

Dr. Marcus Collins is Head of Strategy at Wieden+Kennedy New York and a marketing professor at the Ross School of Business, University of Michigan. Before joining W+K, he served as the Chief Consumer Connections Officer at Doner and led Social Engagement at Steve Stoute’s agency, Translation. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. Marcus’ work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His much anticipated, upcoming book For The Culture, examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.

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Sofia Colucci

Chief Marketing Officer, Molson Coors

Sofia Colucci brings an unparalleled sense of tenacity and ambition to her work. The Uruguayan-Canadian marketer joined Molson Coors to lead its innovation team in 2017 and is now Chief Marketing Officer for Molson Coors. Sofia has re-energised Molson Coors brands to move at the speed of culture while delivering a fresh POV and a more inclusive brand. Sofia’s leadership has driven Miller Lite to make bars across America Open & Proud for the LGBTQ+ community and celebrate women’s role in beer with the Good $hit. Most recently she led Molson Coors’ Super Bowl platform, The High Stakes Beer Ad and launched Tastes Like Miller Time, the brand’s global creative campaign.

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Michelle Crossan-Matos

Chief Marketing Officer, Ulta Beauty

As Ulta Beauty’s chief marketing officer, Michelle Crossan-Matos creates value and sustainable business growth as a change agent, strategic driver and hands-on pragmatic problem solver. She oversees integrated marketing, analytics, creative, customer experience, member loyalty, public relations, consumer insights, guest services and UB Media for the leading beauty retailer. A C-suite executive with deep transformational, operational and brand building expertise, Crossan-Matos brings global perspective to challenges and team development. From private equity to fast-moving Fortune 500 consumer goods and technology companies, Michelle’s expertise, enthusiasm and passion consistently elevate her business prowess and inspire teams around her. Prior to Ulta Beauty, Michelle was chief marketing, citizenship & communications officer at Samsung Electronics America.

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Seth Dallaire

Executive Vice President and Chief Revenue Officer, Walmart

Seth Dallaire is Walmart’s Executive Vice President and Chief Revenue Officer. He is responsible for accelerating the growth of Walmart’s new revenue-generating businesses, which includes Walmart Connect (media), Walmart+ (membership), Walmart Data Ventures (data monetisation) and business partnerships. Seth joined Walmart in 2021 after serving as Instacart’s Chief Revenue Officer, building the advertising business from the ground up and partnering with more than 2,500 brands. He has a long history of leading sales organisations at rapidly growing technology companies. Prior to Instacart, Seth held leadership roles at Amazon, including Vice President of Global Advertising Sales, where he kick-started their retail media business. Before Amazon, Seth led sales teams for Yahoo! and Microsoft. Seth received his Bachelor of Arts from Vassar College and Master of Business Administration from New York University.

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Jelle Demanet

Founder, Apollo8

Jelle is a cognitive psychologist and former visiting professor at the University of Ghent, with a special in interest in Extended Reality, measuring technology and data science. At Howest University of Applied Sciences he founded the Human Interface Technology lab (HITlab) in 2019. Here he coordinates a multi-disciplinary team of educational specialists, psychologists, occupational therapists, game developers and AI engineers to build and investigate proofs of concept of Extended Reality applications in different fields, from the fields of design and manufacturing to healthcare and education. In 2021 Jelle co-founded the XRvalley.be, which tries to bring together the different stakeholders in Extend Reality in Belgium. As founder of Apollo8 he develops commercial software in which AI algorithms are applied in various contexts including cinema.

Jelle Demanet

Craig Duxbury

Global President, Stein IAS

Having first joined Stein IAS straight from university, Craig has established himself as a lifelong player within the agency and a key figure in its successes over the years. Craig lives and breathes the agency’s strong and rewarding cultural values. Craig has forged a significant reputation for leading key interlocking strategies and implementation plans that include Business, Brand, Creative and Demand Generation Strategies; to name a few. Craig’s experience with brands such as Michelin, Siemens, Samsung, Juniper Networks, HSBC, Ingredion and Merck Animal Health, have affirmed his desire to implement the latest and award winning B2B strategies with proven ROI. Boasting a wealth of knowledge across a range of B2B sectors, Craig is responsible for building and sustaining global client relationships.

Craig Duxbury

Amanda Edelman

Chief Operating Officer, Gen Z Labs, Edelman

Amanda Edelman is the Chief Operating Officer of Edelman’s Gen Z Lab, a recently launched offering that lends expertise to and counsels clients looking to effectively engage Gen Z. Within Edelman, the world’s largest independent communications agency, the Gen Z Lab draws upon a hub of data-driven insights and a roster of internal and external advisers to harness the generation’s perspective and ambitions. They aim to solve issues such as diversity and inclusion, sustainability, and climate change, and align with brands to become catalysts for change. Amanda also serves as Associate Director of the Brand practice and has worked with organizations across corporate affairs; brand; purpose; and environmental, social, and governance sectors.

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Richard Edelman

CEO, Edelman

Richard Edelman is the CEO of Edelman, a global communications firm, and Chairman of Daniel J. Edelman Holdings, the firm’s holding company. Founded in 1952 by his father Dan, Edelman remains independent and family-owned with more than 6,000 employees in 66 offices across 28 countries. The firm was named to Advertising Age’s A-List in 2008, 2011, 2012 and 2019 and was honoured as PR Agency of the Decade” by both Advertising Age and PRovoke. At the 2021 Cannes Lions International Festival of Creativity, Edelman became the first PR Agency to win a Grand Prix as the lead agency in the Entertainment Lions for Sport and was named Independent Agency of the Year in the Entertainment Track.

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Mike Follett

Managing Director, Lumen Research

Mike spent his whole career trying to make communications more effective. He started out at BMP DDB, the agency that invented Account Planning. In 2007, he moved to New York, to start a strategic planning department for Tribal DDB in North America, applying planning practices to digital communications. Two years later, he went out to Mumbai, to head up the planning department for the DDB group in India. He returned to the UK to work for Tesco’s advertising agency, before doing an MBA at Imperial College, London.

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Sinead Fox

Partner, Bain & Company

Sinead Fox is a member in the firm's Consumer Products and Retail practices with more than 15 years of experience helping companies grow and transform. Sinead advises clients on business transformation, customer and growth strategy, marketing excellence, and mergers & acquisitions (M&A).

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Spencer Fox

VP Advisory, LIONS

Spencer leads the global Advisory practice at Lions, supporting brands through creative transformation, providing insight, advice and direction on how to set the foundations for ground-breaking creative that drives commercial results. Spencer's early career was in advertising, spending time in production, account management and planning. Before joining Lions, Spencer was founder and CEO of brand and reputation strategy consultancy, Tovera, where he advised global brands on brand and reputation strategy. Outside Lions, Spencer is a member of the Market Research Society and a trustee of The Donor Conception Network - supporting individuals born through donor conception and their families.

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Lindsay Franke

President and Service Line Cluster Leader, North America, IPSOS

Lindsay is an advertising and marcoms strategist with extensive experience in partnering with Fortune 500 companies to develop and refine communications. She is passionate about creativity and propelling the future of advertising. Lindsay is Ipsos’ President and Service Line Cluster Leader for North America. Beyond Lindsay’s day-to-day responsibilities of creative excellence and innovation, Lindsay is a thought leader and advocate for gender equality in the advertising industry. Under Lindsay’s leadership, Ipsos has become an established and trusted partner of the Female Quotient, and the first research member of ANA/SeeHer, a coalition of marketers and media owners committed to accurate gender portrayal and representation in advertising. Lindsay has presented and moderated at several industry events, including Ad Week and Cannes Lions.

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Melissa Furze

Senior Global Director of Customer Science, LinkedIn Marketing Solutions, LinkedIn

Melissa Furze is the Senior Global Director of the Customer Science Organisation for LinkedIn’s Marketing Solutions Business. She is a marketing leader who has enjoyed a dynamic career in senior roles in CRM, Direct Marketing, Analytics, Customer Insights, Business Intelligence, and Digital Marketing. Across her career, she has worked with brands & large multinational corporations across ASEAN, European, Australasian and US markets. LinkedIn’s Customer Science Org is made up of Customer Insights Analysts, Researchers, Technologists, Thought Leaders, Measurement & Advertising Effectiveness experts, Customer Solutions Engineers and Content Solutions Consultants. Melissa and her team are passionate about combining the power of Data, Technology, and Behavioral Science to create breakthrough results for their customers. Her team exist to help organisations grow their business through marketing excellence.

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Scott Galloway

Professor, NYU’s Stern School of Business

Scott Galloway is a Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. He was named one of the world’s best business professors by Poets & Quants. Scott has founded nine companies, including Prophet, RedEnvelope, L2, and Section4, where he also teaches. He is the New York Times–bestselling author of "The Four, The Algebra of Happiness", and "Post Corona and Adrift: America in 100 Charts". Scott has served on the boards of directors of The New York Times Company, Urban Outfitters, Berkeley’s Haas School of Business, Panera Bread, and Ledger. Across his Prof G and Pivot podcasts, "No Mercy / No Malice" newsletter, and his YouTube channel, Scott reaches millions. He has won multiple Webby and Best Podcast awards, and his books have been translated into 28 languages.

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Christophe Georges

President and CEO, Bentley Americas

Christophe Georges is President and CEO of Bentley Motors, Inc., which is the sales, marketing, distribution, and after-sales channel for the Bentley brand in The Americas. Luxury customers in the region purchase nearly one in every three Bentley motorcars sold worldwide. Bentley Motors, Inc. achieved record sales in 2021, recording 4202 sales. He was appointed President and CEO for the Americas Region twice. Christophe led the Region from 2007 through the first quarter of 2015. He then moved to the Bentley Motors headquarters in Crewe, UK, and served as Director of Product and Marketing for Bentley Motors Ltd. He served in that capacity through 2018 and returned to lead the Americas Region in January 2019. He is recognised as an authority on the business of ultra-luxury and has brought his global insights to outlets ranging from the Wall Street Journal and Bloomberg TV to the Luxury Society.

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Jennifer Duffy Halloran

Chief Marketing Officer, Head of Marketing and Brand, MassMutual

Jennifer believes that effective marketing has the power to unlock value and enhance growth. It’s a core principle that informs her award-winning strategy for building industry-leading brands. In her role with MassMutual, Ms. Halloran oversees all marketing functions and is responsible for brand and customer strategy, research, data and customer insights, and centralised marketing support. She also manages all advertising agency partners, as well as the internal creative agency. Since joining MassMutual in 2016, she has overseen all customer experience and engagement programs, including social, content, and media, while managing the corporate rebrand launch. She was also tapped to lead the Community Responsibility group and to develop the strategic vision for MassMutual Foundation. Her team includes Customer Acquisition and Loyalty Programs and the Customer Insights and Experience Research group.

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James Hankins

Global Vice President of Marketing Strategy and Planning at Sage and Founder, Sage

James Hankins is the Global Vice President of Marketing Strategy and Planning at Sage and founder of Vizer Consulting. Over a long and stellar career, he has worked across multiple categories and leading brands, with a proven and consistent commercial impact. He has advised on solutions ranging from M&A, change management, e-Commerce, brand, marketing, innovation, operations and fulfillment. He has also been instrumental in the creation of Share of Search, not merely developing the practical metric, but also its application and the insights that might be derived therefrom. Further, he is the inventor of the Hankins Hexagon, the concept of digital availability, and is, like JP, a global keynote speaker. James has written for WARC, MarketingWeek and Campaign Magazine, and was named a “Change Maker” by MarketingWeek in 2020.

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Tariq Hassan

Chief Marketing and Customer Experience Officer, McDonald's USA

As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts for McDonald’s in the U.S. - including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy - to create holistic, compelling brand experiences for customers of the 14,000+ McDonald’s restaurants in the U.S. Before McDonald’s, Tariq spent more than 20 years in global marketing with premier brands, holding leadership roles with HP, Omnicom Group, Bank of America, and Petco as CMO. He’s been recognised as an Adweek Brand Genius for his bold thinking and imaginative approach.

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Sofia Hernandez

Global Head of Business Marketing, TikTok

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them. An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry: from a company's hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK.

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James Hurman

Founding Partner, PREVIOUSLY UNAVAILABLE

James is a New Zealand-based advertising effectiveness expert. He's the founding partner of Previously Unavailable, an innovation studio that works with companies that are inventing or reinventing. He’s a co-founder of Tracksuit, a fast-growing global brand health-tracking SAAS start-up, and the founder of Brand Fund 1, a VC fund that invests in and advises brand-led start-up companies. James is the author of several major marketing effectiveness studies including "The Effectiveness Code" with Cannes Lions and WARC, and "The B2B Effectiveness Code" with the LinkedIn B2B Institute and WARC. He’s the author of two bestselling books on marketing effectiveness – "The Case for Creativity" (2015) and "Future Demand" (2022). James is the programme director of the Master of Advertising Effectiveness, a global online professional development programme for marketing and advertising people whose alumni include executives from Google, Amazon, Disney, the New York Times and most major agency groups.

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Clare Hutchinson

Chief Strategy Officer, VCCP London

Clare is a behaviour change expert who loves challenging a category with disruptive strategic and creative thinking. When Clare was first looking for a job, she wanted something creative but something that mattered and made an impact. And for the last 25 years, she has done exactly that: getting 1 million smokers to stop smoking, recruiting teachers, connecting people with new technology, supporting mums on the weaning journey, and reducing road fatalities.

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Kathryn Jacob OBE

President, SAWA - The Global Cinema Advertising Association

Kathryn is the CEO of the iconic cinema advertising company, Pearl&Dean, and serves as the Chair of Trustees at one of the UK's leading arts venues, HOME in Manchester. She also sits on the Council and Board of the Advertising Association, the Development Board of RADA and is the President of SAWA, the global trade body for cinema advertising. One of Kathryn’s key interests is in Diversity and Inclusion and she leads the Advertising Association’s All-In initiative that works across the advertising sector to drive a representative workforce.

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Nancy King

VP of Marketing, Airbnb

Nancy King is a leader in creatively-led marketing. In her 25 years of experience, Nancy has focused on leveraging creativity and storytelling to build culturally relevant brands. As VP of Marketing at Airbnb, Nancy oversees the Global Brand, Performance Marketing, and Marcom teams and is responsible for Airbnb’s global marketing budget. Over her 7 years at Airbnb, Nancy played an instrumental role in the development of the brand. The “Made possible by Hosts” campaign crystallised the unique contribution of hosts in establishing Airbnb’s position in culture and served as a pillar of Airbnb’s IPO narrative. Her success at Airbnb is built upon a decade of working as a creative and strategist at creatively-driven agencies. At R/GA, Naked Communications and Goodby, Silverstein and Partners, she worked with clients such as Nike, Comcast, and Coca Cola to create culture-defining work.

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Aditya Kishore

Insight Director, WARC

Aditya Kishore is the Insight Director at WARC, part of the Ascential Group. His role focuses on researching and analyzing the marketing industry worldwide, to help identify the most effective marketing strategies for brands. Adi has held various insight roles at Informa and United Business Media, part of a 20-year career in marketing communications, research and insight, and strategy. Prior to WARC, he was director of marketing at Inskin Media, and has held roles in advertising and marketing communications at DDB Worldwide in India and Sterling Hager in the US.

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Grace Kite

Economist and Founder, Magic Numbers

Grace is a business economist who’s analysed effectiveness in all advertising buying categories. She’s supported twelve IPA Effectiveness award winners and was a technical judge for the 2020 awards. She writes regularly for marketing week and WARC. Grace has the kind of people skills you rarely see in data people. It allows her to tell stories that enable change. That’s why her findings don’t just sit on the shelf. Instead, they bring real progress towards clients’ business targets and career goals.

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Randi Kronthal-Sacco

Senior Scholar, NYU Stern Center for Sustainable Business

Randi Kronthal-Sacco (Stern ‘83) is a Senior Scholar at the NYU Stern Centre for Sustainable Business. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands including the Sustainable Market Share Index™ and is responsible for corporate outreach. With over 25 years of packaged goods and pharmaceutical experience, Ms. Kronthal-Sacco most recently was the Chief Marketing Officer at Rodan + Fields®. Before that she spent over 18 years as a Senior Executive at Johnson & Johnson®, where she served as Worldwide Vice President on two of the company’s most important franchises, Johnson’s Baby and Women’s Health. Prior to her role at Johnson & Johnson, she served in various product management capacities for 8 years at Kraft Foods including Director, Desserts Division.

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Anastasia Leng

Founder & CEO, CreativeX

Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative decision making for the world’s best brands. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, and impact across all creatives worldwide. Anastasia spent over five years at Google, where she worked on nearly every ad tech and analytics product and led entrepreneurship efforts in EMEA.

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Alex Lubar

Global President and Chief Operating Officer, DDB Worldwide

Alex is DDB Worldwide’s Global President and Chief Operating Officer focused on growth, working closely with Marty O’Halloran and DDB’s global leadership team on DDB’s global strategic plan. Alex was most recently President, McCann North America where he held several regional leadership roles during the course of his tenure there. Before taking on his role at the helm of McCann’s North America region, Alex led McCann’s integrated new business activity, was President of McCann Worldgroup Asia Pacific, and was also the CEO of McCann London. Prior to that he held leadership roles with agencies including Grey and BBH.

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Marcel Marcondes

Chief Marketing Officer, AB InBev

Marcel Marcondes is AB InBev’s Chief Marketing Officer. Appointed in April 2022, Marcondes has been with the company since 2005, most recently as Global President, Beyond Beer Co. Born in 1975, he is a Brazilian citizen and holds master’s degree in business administration from the Business School São Paulo. From 2017 to 2021, Marcondes was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the world’s largest beer brands. Marcondes sits on the Board of the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. Before joining AB InBev, Marcondes spent seven years in brand management at Unilever.

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Alessandro Manfredi

Chief Marketing Officer, Dove, Unilever

As CMO of Dove, Alessandro is responsible for marketing worldwide for one of the world’s largest beauty brands. Having joined Unilever 23 years ago, he has held a variety of international and local roles across the US and Europe within Unilever’s Beauty and Wellbeing and Personal Care portfolios. Having spent more than 14 years on Dove his impact has been far-reaching. From the launch of Dove’s Campaign for Real Beauty, one the most awarded campaigns of recent decades, the development of the Dove Self Esteem Project, which has educated over 94 million young people in 153 countries and become the biggest self-esteem provider in the world, to launching Dove Men+Care, Dove’s first male grooming range. Italian born, Alessandro is based in London where he lives with his wife and two children.

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Doug Martin

Chief Brand and Disruptive Growth Officer, General Mills

As Chief Brand and Disruptive Growth Officer, Doug Martin plays a significant role in shaping people's experience with General Mill's portfolio of brands and is responsible for the future long-term growth of the company through corporate venture capabilities. This powerful combination of brand and growth enriches relevancy with existing consumers and unlocks new audiences through innovation. With extensive experience building iconic brands, Doug's talent is creating value by identifying and solving consumer problems with bold innovation. His deep business experience operationalises brand experiences and creates disruptive innovation that spurs rapid growth.

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Roger L. Martin

Founder and President, Roger L. Martin Inc.

In 2017, Roger Martin was named the world’s #1 management thinker by Thinkers50, a bi-annual ranking of the most influential global business thinkers. Roger is a Professor Emeritus at the Rotman School of Management at the University of Toronto. He is a trusted strategy advisor to the CEOs of companies worldwide, including Procter & Gamble, Lego and Ford. His newest book is "A New Way to Think: Your Guide to Superior Managerial Effectiveness". His previous twelve books include "Playing to Win", written with A.G. Lafley (HBRP, 2013), which was awarded Best Book by Thinkers50.

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Sachin Mehra

Chief Financial Officer, Mastercard

Sachin Mehra is the Chief Financial Officer for Mastercard and is a member of the company’s Management Committee. He has over 20 years of financial leadership experience, including several roles within Mastercard since he joined the company in June 2010. As the CFO of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities.

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Cinzia Morelli-Verhoog

LIONS Consultant and Founder, The Marketing Capability Academy

​Cinzia Morelli-Verhoog is a LIONS Advisory Consultant and Founder of the Marketing Capability Academy. She works with global blue chip companies to build out their creative culture and capabilities. Her work to implement global creative capabilities at Heineken significantly contributed to the brand winning the coveted Creative Marketer of the Year award. She also led AB InBev through the programme, setting the foundations for double digit growth.

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Amin Mrini

SVP, Chief of Business Operations, WARC

Amin leads Digital Commerce and Operations for WARC, the world’s leading information source on marketing effectiveness, and part of the Ascential Group. He pioneered the WARC dCommTM Index, the first digital commerce performance benchmark for marketers. A strategist by background, Amin has spent the last ten years advising corporate and private equity clients in the Technology, Media and Telecoms space. He is a graduate of HEC Paris.

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Sukesh Nayak

Chief Creative Officer, Ogilvy

Sukesh Nayak joined Ogilvy in 2000 and has become one of Ogilvy's most respected, sought-after creative partners. In 2020, he was elevated to the post of Chief Creative Officer Ogilvy India. His ability to tell compelling, engaging stories is evident across his body of work across brands. He was among the few people from India listed in Campaign Asia's 40 Under 40 in 2015. Recently he was listed in AdWeek's Creative 100 in 2022, an annual celebration of top creative game changers in the World. Cadbury #SRK-My-AD is an example of what he defines as the way forward for engaging stories.

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Karen Nelson-Field

Founder and CEO, Amplified Intelligence

A globally acclaimed researcher in media science, Professor Nelson-Field founded Amplified Intelligence to change the way that media is traded. She is a regular speaker on the major circuits, including Cannes and AdWeek, and counts some of the world’s largest advertisers as her clients. Her first book, "Viral Marketing: The Science of Sharing", set the record straight on hunting for ‘viral success’. Her second book, "The Attention Economy and How Media Works", explains the stark reality of human attention to advertising. Her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal and AdAge. And she was named a 2022 Honoree in the Ad Monsters and Ad Exchanger Top Women in Media & Ad Tech, as a Game Changer. Her company, Amplified Intelligence, combines tech and innovative methodological design to measure human attention and guide the industry through a disrupting digital economy.

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Ukonwa Ojo

Former Global CMO and US General Manager of Amazon Prime Video & Studios, Founder and CEO, Zaia Ventures

Cannes Lions 2023 Titanium Jury member, Ukonwa Kuzi-Orizu Ojo is the former Global Chief Marketing Officer and US General Manager for Amazon Prime Video & Studios. During her tenure at Amazon she helped Prime Video replace Netflix as the #1 US streamer for the first time ever, and launched eight of the top 10 shows in Prime Video history. In addition, she helped the streamer garner five Golden Globes, four Oscar nominations and two wins, 50 Emmy nominations and eight wins, and 111 Entertainment Clios. Ukonwa is now the Founder and CEO of Zaia Ventures, a company committed to building and scaling businesses that serve underrepresented and marginalised communities.

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Ben Page

CEO, Ipsos

Ben Page is the CEO of Ipsos, one of the world’s largest and most innovative research agencies with over 19,000 colleagues in 89 countries. Ben led Ipsos' Government and Social Research Practice from 2000 to 2009 when he became Chief Executive of Ipsos in the UK and Ireland. A frequent writer and speaker on trends, leadership and performance management, he has directed thousands of surveys examining consumer trends and citizen behaviour. Ben has served on advisory groups at the King's Fund and The Social Market Foundation and is a Trustee at The Centre for Ageing Better. Ben was named one of GQ’s 100 Most Connected Men of 2015. He regularly appears on television and radio programmes.

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Duncan Painter

CEO, Flywheel Digital

Duncan Painter joined Ascential in October 2011 as Chief Executive Officer. Following four years of turnaround of the business and growth, Top Right Group (previously known as EMAP) was rebranded Ascential and successfully floated on the London Stock Exchange in February 2016. As CEO, Duncan has a relentless focus on improving our products and services to drive greater customer retention. Before joining the Group, Duncan was an executive at Sky plc, where he supported their growth objectives to 10 million customers. Prior to that, he was Global Product Leader at Experian plc, Founder and Chief Executive Officer of consumer intelligence company ClarityBlue, which was acquired by Experian in 2006, and European Systems Integration Director for Hitachi Data Systems.

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Josy Paul

Chairman and Chief Creative Officer, BBDO India

Josy started BBDO India from the backseat of his car in 2008. In 2016, he was named ‘Creative Agency Head of The Year’ by the Indian Advertising Association (IAA). He was inducted into the Advertising Club Calcutta's Hall of Fame in 2020. He is ranked among the most influential people in Indian advertising, according to The Economic Times. Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for Whisper ‘Touch The Pickle’. He also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ – ranked as the world’s most effective campaign twice in a row. Josy was also awarded the inaugural creative effectiveness Gold Lion at Cannes in 2011 for his campaign ‘Women Against Lazy Stubble’ for Gillette. Josy and his partner Ajai Jhala pioneered the idea of brand movements in 2008 with their philosophy ‘Create acts, not ads’. Josy has remained a challenger whose work has changed culture and built highly effective world-famous brands.

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Mark Penn

Chairman and CEO, Stagwell

Mark is the Chairman and CEO of Stagwell Inc., a NASDAQ-listed company, with over 12,000 employees and over $2 billion of annual revenue. His career spans 40 years in market research, advertising, public relations, polling, and consulting. A globally recognised strategist, Penn has advised top world leaders including presidents, led companies, and written two bestselling books. In 2021, Penn spearheaded the combination of digital-services leader The Stagwell Group, and global creative network MDC Partners creating Stagwell Inc, a top 10 global marketing services firm that brings together the top award-winning creatives in the world with the best in connected technologies to transform marketing. Prior to founding Stagwell, Penn served at Microsoft as Executive Vice President and Chief Strategy Officer. In the role, he sat on the company’s 12-member Senior Leadership Team, and managed a $2 billion advertising budget and later overall strategy for the world’s largest company.

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Gurdeep Puri

Founding Partner, The Effectiveness Partnership

Gurdeep has over 25 years of experience, bringing together the technical and strategic aspects of Marketing. Gurdeep co-founded The Effectiveness Partnership (TEP) in 2008 to make brands and agencies more successful through consultancy, strategic navigation and mapping, culture triages, research and analysis, and a host of upskilling programmes, which bring about effective strategies, more effective ways of working, and oversee executions fuelled by insightful evaluation. He has judged and advised on Effectiveness awards globally, including the IPA, Global and European Effies and Cannes Creative Effectiveness Lion. TEP’s clients have also won over 250 Effectiveness awards globally. Gurdeep is a regular conference speaker on marketing effectiveness. He is an Honorary Fellow of the IPA and a Cannes Creative Effectiveness Master. He graduated with a BSc (Hons) in Statistics and has an MSc in Financial Econometrics. Prior to forming TEP in 2008, he was Head of Effectiveness at Leo Burnett, London.

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Raja Rajamannar

Chief Marketing and Communications Officer, Mastercard

Raja Rajamannar is chief marketing and communications officer for Mastercard and founding president of its healthcare business. He is also a Wall Street Journal-best selling author and president of the World Federation of Advertisers. Over the past decade, Raja has transformed Mastercard into one of the fastest-growing brands in the world. At the helm of the iconic Priceless platform, he and his team are on the cutting edge of experiential, multisensory marketing programs for consumers and customers around the world. Raja has extended the reach and impact of the brand by embracing artificial intelligence and Web3 technologies while pioneering new standards in inclusive design.

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Emmanuelle Rivet

Vice Chair, PwC US TMT and Global Technology Leader, PWC

Emmanuelle (Emm) Rivet, Vice Chair, PwC US TMT and Global Technology Leader, is responsible for helping her clients in the tech industry navigate its ever-evolving, fast-paced and unpredictable predilection to change. Emm’s 28+ years of expertise lies at the intersection of complex transactions and emerging regulatory issues to support business model reinvention. Recognised for proactively assisting her clients in thinking through the next stages of growth — including preparing for initial public offering — Emm’s knowledge of tech trends and trusted relationships ensures opportunities for innovation and growth are captured in every project.

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Tom Roach

Vice President of Brand Strategy, Jellyfish

Tom has deep experience as a brand and creative strategist in some of the world’s best communications agencies, adam&eveDDB, BBH London, Leo Burnett and AMV BBDO. He’s now Vice President of Brand Strategy at the new-era marketing services company Jellyfish, where he helps bridge the divide between brand and performance marketing thinking and practice to deliver more effective marketing across their global client portfolio. He has won numerous Gold and Silver IPA Effectiveness Awards, two Grand Prix at the Marketing Society Awards, and the first-ever Cannes Creative Effectiveness Lion for campaigns for brands such as McDonald’s, Sainsbury’s, Barclays and John Lewis.

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Andrew Robertson

President and CEO, BBDO Worldwide

Andrew Robertson has been President and CEO of BBDO Worldwide since June 2004, and has worked with major clients including Meta, AT&T, FedEx, GE, Mars Inc., PepsiCo, SAP and Wells Fargo. In April 2022, he was inducted into the AAF Hall of Fame. In 2020 BBDO was named Cannes Lions Network of the Decade and has been Cannes Network of the Year a record-setting seven times. BBDO has been the world's most-awarded creative agency network for 14 years in a row. Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (three times) and Campaign (five times). BBDO Worldwide was also recognized as the Most Effective Network in the world by the Global Effies in 2011, 2014, 2015, 2017, and 2018 and was named Best of the Best by the World Advertising Research Centre in 2019.

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Amy Rodgers

Head of Content, WARC Creative, WARC

Amy leads content for WARC Creative: WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than 10 years and her expertise lies within marketing effectiveness research, currently with a focus on producing content to help clients maximise the impact of their creative work.

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Lena Roland

Head of Content, WARC Strategy, WARC

Lena Roland leads content for WARC Strategy. She sets the content agenda, working with subject experts to cover an array of topics about marketing strategy and advertising effectiveness. She oversees WARC’s Sustainability and DEI content hubs and the publication of reports such as the WARC Guide, What’s working in and the Future of Strategy report. Lena leads a team of global editors spanning the US, Asia Pacific and EMEA.

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Jann Schwarz

Global Head of the B2B Institute, LinkedIn

Jann Martin Schwarz is the Global Head of the B2B Institute at LinkedIn, a think tank that studies marketing strategy and innovation. The Institute partners with the best minds in the industry to empower the global marketing community with breakthrough ideas and category-defining research. Jann holds an MBA from Harvard Business School and Masters and Bachelor's degrees from the London School of Economics.

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Maren Seitz

Head of DACH, Analytic Partners

Maren is a sought after speaker on best practice in marketing effectiveness and analytics and a regular contributor to leading industry publications. She has been a judge on several industry awards including the Warc Effectiveness Awards 2023.Maren spent 12 years in Australia, where she worked for leading strategy boutiques as well as large global research organisations. She moved to Europe in 2017, to lead a global team of Touchpoint Strategy experts at Kantar, before taking on the building up of the media effectiveness business at Kantar Germany. Maren joined Analytic Partners in 2021, where she heads up thought leadership for EMEA, leads the German-speaking region and key accounts across Europe.

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Samrat Sharma

PwC US Marketing and Commerce Transformation Leader, PwC

Samrat Sharma, PwC US Marketing and Commerce Transformation Leader, partners with clients to solve today’s most complex business challenges and unlock tomorrow’s growth through creativity. With 20+ years in marketing, Samrat combines a deep understanding of business drivers with a focus on human experiences. By embracing the creativity and science of marketing, he assists clients in building digitally adept and agile organizations. He has helped global brands – like Coca-Cola, P&G, Intercontinental Hotels, Citibank, and Moderna — deliver transformative customer impact.

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Jill Smith

Global Chief Marketing Officer, Cheil Connec+

Jill is Global Chief Marketing Officer of Cheil Connec+, which brings together specialisms and talent from Cheil Worldwide’s network agencies Cheil, Barbarian, BMB, Iris and McKinney, spanning 53 offices and 6,500 staff. Jill also serves as Global Chief Marketing Officer for Iris North America, where her leadership has fuelled remarkable growth, earning her a seat on the Global Executive Board. Her strategic vision brought notable clients such as Bosch, Ripple, Aon, PayPal, & Alight to Iris’s roster. Jill's prior roles include Managing Director of Iris Greater China and co-founder of the creative agency, Mayonnaise. A fervent proponent of empowerment, she mentors women in the workplace, teaches at The New School in New York, and advises start-ups. Jill's blend of dynamic leadership, visionary growth strategies, and commitment to female empowerment defines her influential role in the industry.

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Rory Sutherland

Vice President, Ogilvy UK

Rory and team look for ‘unseen opportunities’ in consumer behaviour - very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. Rory was a Copywriter and Creative Director, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes and has spoken at TED Global. He is the author of two books: The Wiki Man and Alchemy, the surprising Power of Ideas which don't make Sense.

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Nuria Tarré

Chief Marketing Officer, City Football Group

Nuria is Chief Marketing Officer and joined the City Football Group in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM), Brand and Research. Nuria joined CFG after 19 years of experience in the telecommunications, aviation and tourism and leisure industries. Her previous position was as CEO of the biggest ski resort in the Pyrenees, Grandvalira.

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Felipe Thomaz

Associate Professor of Marketing and Deputy Director, Oxford Future of Marketing Initiative, University of Oxford, Saïd Business School

Dr Felipe is an expert in marketing strategy, structure, and management, as well as a leading scholar on illicit and criminal markets. His research addresses the role of social networks’ impact on brand and firm performance, the management and architecture of intangible market-based assets, as well as the behaviour of consumers in digital marketplaces and interactive marketing channels. Within this domain, he has a concentration of work on the effectiveness and efficiency of marketing activities, particularly around the broader advertising industry.

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David Tiltman

SVP Content, WARC

David leads WARC’s global content function, managing an editorial and insight team located across the US, UK, India, Singapore and Shanghai. He has worked for WARC since 2010, having previously been a marketing journalist at Haymarket in both London and Hong Kong.

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Mimi Turner

Head of EMEA and Latin America, The B2B Institute at LinkedIn

Mimi Turner is the Head of EMEA and Latin America at the B2B Institute at LinkedIn, a marketing strategy think-tank that makes the case for brand as a growth driver for B2B businesses, The B2B Institute advises many of the world's biggest B2B businesses on brand-led growth. Prior to joining LinkedIn, Mimi held a number of senior roles in B2C environments including as Director of Strategy, Messaging and Research at the Liberal Democrats, Marketing Director at Lad Bible, Consulting Chief Marketing Officer at News UK's Wireless Group and Marketing Director of The Health Lottery. She began her career as a science writer for The Sunday Times after studying Civil Engineering at Imperial College London.

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Martin Weigel

Chief Strategy Officer, AMV BBDO

Martin is the Chief Strategy Officer at AMV BBDO London, providing kerosene and counsel. One of the most experienced and globally-minded planners in the business, he's lived and worked in London, New York, São Paulo, and most recently Amsterdam where he was Head of Planning for Wieden+Kennedy for fourteen years. He's worked with some of the biggest and most creatively demanding brands and businesses in the world, including Electronic Arts, Facebook, Heineken, Miele, Novartis, Ray-Ban, Samsung, and Uber.

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Melissa Wildermuth

Global Creative Director, General Mills

Melissa Wildermuth is the Creative Director for General Mills’ Brand Experience team. The Brand Experience mission is to boldly build brands by inspiring, enabling and delivering ideas that enhance the experience people have with General Mills brands. Melissa is the company’s first female global creative director and leads one of the most successful creative organisations. She believes brands have the ability to create logic-defying value through these meaningful experiences that solve a problem or deliver joy. She is a firm believer in vulnerability and understanding growth when ego, so prevalent in creative organisations, is starved. Only then can creativity flourish.

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Mie-Leng Wong

SVP Global Brands, Mondelez

Mie-Leng Wong joined Mondelēz International in 2018 as Chief Marketing Officer for Asia, the Middle East and Africa to drive marketing excellence across the total portfolio of brands, including Oreo, Cadbury, Toblerone, Belvita, Halls and Tang. She is now SVP of Global Brands, leading growth strategies, brand foundations, creative excellence and innovation. She is a passionate believer in Creativity with Purpose and connecting with consumers on a deep human level. Winner of several Cannes Lions, Grand Prix IPA, Spikes Asia and D&AD pencils. Passionate foody, chocolate obsessed, meditating and laughing at (and with!) her three teenagers.

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Orlando Wood

Chief Innovation Officer, System1 Group

Orlando Wood is the Chief Innovation Officer of the System1 Group, an effectiveness thought leader, conference speaker and author. His writing includes: "Look Out" (IPA 2021), which provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world; and "Lemon" (IPA 2019), which describes a change in creative style in the last 15 years that has undermined advertising effectiveness. Orlando is an Honorary Fellow of the IPA, a member of their Effectiveness Leadership Group and has led the IPA’s Creativity and Effectiveness research from 2017 – 2021. His work has won recognition from the ARF, the AMA, Jay Chiat, ISBA, the MRS, ESOMAR and the IPA.

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Ruslana Zbagenska

VP of Technology and Product Development, Amazon Ads

Ruslana Zbagerska is VP of Technology and Product Development at Amazon Ads. She and her team are responsible for building innovative advertising experiences and self-service solutions to help Brands of all sizes grown their Brands’ and product discovery on and off Amazon. Prior to this role, Ruslana spent five years driving growth and scale of the Self-Service Advertising products (Sponsored Products and Sponsored Brands; helping brands, authors publishers, and their partners to grow their business globally. Ruslana joined Amazon in 2013 from Expedia Group, where she last served as Sr. Director of eCommerce Product and Technology. While at Expedia, Ruslana defined and implemented several key initiatives helping to develop Expedia’s partner network, launching and driving adoption of Expedia Affiliate Network APIs, unlocking an ecosystem of API driven app creation and launching new products globally.

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