CMO interviews

Marketer's Toolkit 2022

Black and white photograph of Laban Liao

A clear view of the way ahead

Laban Liao
Vivo Optics
Black and white photograph of Daniel Wang

How a traditional TV brand is transitioning into AI big screens

Daniel Wang
Skyworth Group
Black and white photograph of Terry Huang

How to position an old brand as new

Terry Huang
Wong Lo Kat
Black and white photograph of Gayoon Jung

Resist the short-term sell and focus on what matters

Gayoon Jung
SK-II
Black and white photograph of Zaid Al-Qassab

Why marketers can’t be ‘fooled into quick clicks’

Zaid Al-Qassab
Channel 4
Black and white photograph of Suzy Deering

How the automotive giant is driving its e-commerce evolution

Suzy Deering
Ford
Black and white photograph of Doug Frisbie

Why social commerce and augmented reality are a perfect match

Doug Frisbie
Snapchat
Black and white photograph of Suresh Balaji

Why Asia is banking on digitisation

Suresh Balaji
HSBC
Black and white photograph of Martha Velando

‘It's our duty to be true to our word’ on sustainability

Martha Velando
DeBeers
Black and white photograph of Charisse Hughes

Consumers were shopping by their values

Charisse Hughes
Kellogg's
Black and white photograph of Sean O'Donnell

Refreshing plans for the Year of the Tiger

Sean O’Donnell
Tiger Beer
Black and white photograph of Naysla Edwards

How Amex is facing COVID and a changed world

Naysla Edwards
American Express
Black and white photograph of David Sandstrom

How huge growth fuelled a ‘coming of age’ for marketing strategy

David Sandstrom
Klarna
Black and white photograph of Bernice Samuels

Digital inclusivity demands digital transformation

Bernice Samuels
MTN Group
Black and white photograph of Himanshu Sinha

Why sustainability across the value chain matters

Himanshu Sinha
Allbirds
Black and white photograph of Ken Muench

The need for agility and how to balance brand and e-commerce

Ken Muench
Yum! Brands
Black and white photograph of Pete Markey

Customer experience is going to be more and more important

Pete Markey
Boots
Black and white photograph of Deepa Krishnan

How Tata Starbucks became the ‘fourth place’

Deepa Krishnan
Tata Starbucks
Logo for Amazon

Growing Amazon's advertising business and the future of e-commerce

Kari Callahan
Amazon
Black and white photograph of Robbie Millar

Why brand fundamentals matter in times of change

Robbie Millar
Carlsberg
Black and white photograph of Emma Sheller

Marketing needs to be bolder

Emma Sheller
Standard Chartered Bank
Black and white photograph of Claire Low

Why creativity and practicality matter for brand experiences

Claire Low
Cadbury
Black and white photograph of Zena Srivatsa Arnold

Why digital transformation is disrupting CPG marketing

Zena Srivatsa Arnold
Kimberly-Clark
Black and white photograph of Akira Mitsumasu

Marcomms will play a critical role in bringing confidence back to travel

Akira Mitsumasu
JAL
Black and white photograph of Pam Forbus

Pernod Ricard’s Pam Forbus: Doubling down on brand trust

Pam Forbus
Pernod Ricard North America

Rethinking brand for the rise of digital commerce

Marketer's Toolkit 2021

Edward Bell
Cathay Pacific
Dr. R S Sodhi
Amul India
Cara Pratt
Kroger Precision Marketing
Alex Weller
Patagonia