YouTube Works
Celebrates and champions the most innovative and effective campaigns on YouTube.
US Grand Prix 2021
Match.com: Match Made in Hell (MMIH)
Brand
Match.com
Match.com
Agency
In-house
In-house
Country
United States
United States
Match.com increased brand consideration by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.
US winners 2021
GoDaddy: Made in America
Brand
GoDaddy.com
GoDaddy.com
Agency
In-house
In-house
Country
United States
United States
Comedy Central: Awkwafina is Nora from Queens
Brand
Comedy Central
Comedy Central
Agency
In-house
In-house
Country
United States
United States
M&Ms: M&Ms Messages
Brand
M&M's
M&M's
Agency
Mediacom New York / BBDO New York
Mediacom New York / BBDO New York
Country
United States
United States
Oklahoma Tourism and Recreation Department: RoadTripOK
Brand
Oklahoma Tourism and Recreation Department
Oklahoma Tourism and Recreation Department
Agency
In-house
In-house
Country
United States
United States
St. Jude: The Game Theory $1,000,000 Challenge for St. Jude!
Brand
St. Jude Children's Research Hospital
St. Jude Children's Research Hospital
Agency
In-house
In-house
Country
United States
United States
Adobe: Stock Film Festival
Brand
Adobe
Adobe
Agency
72andSunny
72andSunny
Country
United States
United States
India Grand Prix 2021
Mondelez: Not just a Cadbury ad
Brand
Cadbury
Cadbury
Agency
Wavemaker India / Ogilvy India
Wavemaker India / Ogilvy India
Country
India
India
Cadbury's Celebrations used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.
India winners 2021
Motilal Oswal: Skin in the game
Brand
Motilal Oswal Financial Services
Motilal Oswal Financial Services
Agency
Kinnect
Kinnect
Country
India
India
upGrad: BeYouNick x upGrad originals – the office canteen
Brand
upGrad
upGrad
Agency
In-house
In-house
Country
India
India
Puma: Propah lady
Brand
Puma
Puma
Agency
Digitas India
Digitas India
Country
India
India
Glance: Baar baar dekho
Brand
Glance
Glance
Agency
In-Mobi
In-Mobi
Country
India
India
Amazon Prime: Mirzapur S2 ka bhaukaal
Brand
Amazon Prime
Amazon Prime
Agency
In-house
In-house
Country
India
India
Indonesia Grand Prix 2021
Telkomsel: Kuota ketengan – salute to ketengers
Brand
Telkomsel
Telkomsel
Agency
Romp / OMD Indonesia
Romp / OMD Indonesia
Country
Indonesia
Indonesia
Telkomsel increased transactions and brand favourability in Indonesia by launching a YouTube video that targeted young people.
Indonesia winners 2021
Grab Indonesia: Siap antar Ramadan
Brand
Grab
Grab
Agency
In-house
In-house
Country
Indonesia
Indonesia
POND’S Men: White boost #MukaCerahPantangNyerah
Brand
Pond's
Pond's
Agency
Mindshare Indonesia
Mindshare Indonesia
Country
Indonesia
Indonesia
Rexona Indonesia: Rexona unlimited moves
Brand
Rexona
Rexona
Agency
Redcomm Indonesia / Mindshare Indonesia
Redcomm Indonesia / Mindshare Indonesia
Country
Indonesia
Indonesia
Bank OCBC NISP: Save 20 by nyala
Brand
Bank OCBC NISP
Bank OCBC NISP
Agency
Dentsu Indonesia
Dentsu Indonesia
Country
Indonesia
Indonesia
Japan Grand Prix 2021
Nike Japan: The future isn't waiting
Brand
Nike
Nike
Agency
Wieden+Kennedy Tokyo
Wieden+Kennedy Tokyo
Country
Japan
Japan
Nike increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.
Japan winners 2021
Otsuka Pharmaceutical: 2020, Summer, School Clubs
Brand
Otsuka Pharamaceutical Calorie Mate
Otsuka Pharamaceutical Calorie Mate
Agency
Hakuhodo Tokyo
Hakuhodo Tokyo
Country
Japan
Japan
Twin Ring Motegi: Mobility Theme Park
Brand
Mobility Theme Park
Mobility Theme Park
Agency
UUUM Tokyo
UUUM Tokyo
Country
Japan
Japan
Kanetetsu Delica Foods: Kanetetsu
Brand
Kanetetsu
Kanetetsu
Agency
Dentsu Kansai
Dentsu Kansai
Country
Japan
Japan
GameOn.games: This world is in the bloom of youth
Brand
GameOn.games
GameOn.games
Agency
Six Inc. Tokyo / Hakuhodo Tokyo
Six Inc. Tokyo / Hakuhodo Tokyo
Country
Japan
Japan
Toyota: ToyoTimes
Brand
Toyota
Toyota
Agency
Dentsu Tokyo
Dentsu Tokyo
Country
Japan
Japan
Delicare ms: Groin Warrior M'ZOON
Brand
Delicare ms
Delicare ms
Agency
Dentsu Tokyo
Dentsu Tokyo
Country
Japan
Japan
South Korea winners 2020
Maeil Dairies: Selex (Great reversal drama)
Brand
Selex
Selex
Agency
Innored Seoul
Innored Seoul
Country
South Korea
South Korea
Kellogg's: Green onion flavored chex campaign
Brand
Chex Cereal
Chex Cereal
Agency
Director's Company Seoul
Director's Company Seoul
Country
South Korea
South Korea
Naver Webtoon: Meeting the best webtoon of my life
Brand
Webtoon Entertainment
Webtoon Entertainment
Agency
TBWA/Korea Seoul
TBWA/Korea Seoul
Country
South Korea
South Korea
Nexon Korea: The kingdom of the winds
Brand
Nexon
Nexon
Agency
Nas Media Seoul
Nas Media Seoul
Country
South Korea
South Korea
Maeil Dairies: How a lactose intolerant person chugs down a giant latte
Brand
Maeil Dairies
Maeil Dairies
Agency
Innored Seoul
Innored Seoul
Country
South Korea
South Korea
ChiroCare: Chiro fit campaign
Brand
ChiroCare
ChiroCare
Agency
In-house
In-house
Country
South Korea
South Korea
Philippines Grand Prix 2021
RC Cola: Basta
Brand
RC Cola
RC Cola
Agency
GIGIL Taguig / AdSpark Philippines
GIGIL Taguig / AdSpark Philippines
Country
Philippines
Philippines
RC Cola used a humorous campaign to appeal to Gen Z in the Philippines.
Philippines winners 2021
Globe: A Star Wars experience for all
Brand
Globe Telecom
Globe Telecom
Agency
AdSpark Philippines
AdSpark Philippines
Country
Philippines
Philippines
P&G: A frontliner's sacrifice
Brand
Procter & Gamble (P&G)
Procter & Gamble (P&G)
Agency
Leo Burnett Manila
Leo Burnett Manila
Country
Philippines
Philippines
Lucky Me!: Pinakahinihintay Nathin
Brand
Lucky Me!
Lucky Me!
Agency
Publicis Jimenezbasic Makati / Mediacom Philippines
Publicis Jimenezbasic Makati / Mediacom Philippines
Country
Philippines
Philippines
Red Horse: Lakas Tama Channel
Brand
Red Horse
Red Horse
Agency
Woo Consultants Inc. Makati
Woo Consultants Inc. Makati
Country
Philippines
Philippines
TNT: Free games for all
Brand
TNT
TNT
Agency
Ace Saatchi Philippines
Ace Saatchi Philippines
Country
Philippines
Philippines
Taiwan winners 2021
Cathay United Bank: Taiwan’s ATM god
Brand
Cathay United Bank
Cathay United Bank
Agency
Ogilvy Taiwan
Ogilvy Taiwan
Country
Taiwan
Taiwan
Han-Lin Publishing: One and only questionnaire in the world
Brand
Han-Lin Publishing
Han-Lin Publishing
Agency
Ogilvy Taiwan
Ogilvy Taiwan
Country
Taiwan
Taiwan
KLIM: Good night milk powder – their late-night masterpieces
Brand
Klim
Klim
Agency
Zenith Optimedia / Ogilvy Taiwan
Zenith Optimedia / Ogilvy Taiwan
Country
Taiwan
Taiwan
Viva: Dear throw it away!
Brand
Viva
Viva
Agency
Wunderman Thompson
Wunderman Thompson
Country
Taiwan
Taiwan
Thailand winners 2021
Nestlé: Bear Brand ImmD
Brand
Bear Brand
Bear Brand
Agency
IPG Mediabrands
IPG Mediabrands
Country
Thailand
Thailand
Dutch Mill: Sponsor of mom-and-pop shops
Brand
Dutch Mill
Dutch Mill
Agency
Wunderman Thompson Bangkok
Wunderman Thompson Bangkok
Country
Thailand
Thailand
Grab Food: Free your hunger
Brand
Grab Food
Grab Food
Agency
Spa-Hakuhodo Bangkok
Spa-Hakuhodo Bangkok
Country
Thailand
Thailand
Bumrungrad International Hospital: Local hero
Brand
Bumrungrad International Hospital
Bumrungrad International Hospital
Agency
In-house
In-house
Country
Thailand
Thailand
