YouTube Works
Celebrates and champions the most innovative and effective campaigns on YouTube.

US Grand Prix 2021
Match.com: Match Made in Hell (MMIH)
Match.com
In-house
United States
Match.com increased brand consideration by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.
US winners 2021
GoDaddy: Made in America
GoDaddy.com
In-house
United States
Comedy Central: Awkwafina is Nora from Queens
Comedy Central
In-house
United States
M&Ms: M&Ms Messages
M&M's
Mediacom New York / BBDO New York
United States
Oklahoma Tourism and Recreation Department: RoadTripOK
Oklahoma Tourism and Recreation Department
In-house
United States
St. Jude: The Game Theory $1,000,000 Challenge for St. Jude!
St. Jude Children's Research Hospital
In-house
United States
Adobe: Stock Film Festival
Adobe
72andSunny
United States

India Grand Prix 2021
Mondelez: Not just a Cadbury ad
Cadbury
Wavemaker India / Ogilvy India
India
Cadbury's Celebrations used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.
India winners 2021
Motilal Oswal: Skin in the game
Motilal Oswal Financial Services
Kinnect
India
upGrad: BeYouNick x upGrad originals – the office canteen
upGrad
In-house
India
Puma: Propah lady
Puma
Digitas India
India
Glance: Baar baar dekho
Glance
In-Mobi
India
Amazon Prime: Mirzapur S2 ka bhaukaal
Amazon Prime
In-house
India

Indonesia Grand Prix 2021
Telkomsel: Kuota ketengan – salute to ketengers
Telkomsel
Romp / OMD Indonesia
Indonesia
Telkomsel increased transactions and brand favourability in Indonesia by launching a YouTube video that targeted young people.
Indonesia winners 2021
Grab Indonesia: Siap antar Ramadan
Grab
In-house
Indonesia
POND’S Men: White boost #MukaCerahPantangNyerah
Pond's
Mindshare Indonesia
Indonesia
Rexona Indonesia: Rexona unlimited moves
Rexona
Redcomm Indonesia / Mindshare Indonesia
Indonesia
Bank OCBC NISP: Save 20 by nyala
Bank OCBC NISP
Dentsu Indonesia
Indonesia

Japan Grand Prix 2021
Nike Japan: The future isn't waiting
Nike
Wieden+Kennedy Tokyo
Japan
Nike increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.
Japan winners 2021
Otsuka Pharmaceutical: 2020, Summer, School Clubs
Otsuka Pharamaceutical Calorie Mate
Hakuhodo Tokyo
Japan
Twin Ring Motegi: Mobility Theme Park
Mobility Theme Park
UUUM Tokyo
Japan
Kanetetsu Delica Foods: Kanetetsu
Kanetetsu
Dentsu Kansai
Japan
GameOn.games: This world is in the bloom of youth
GameOn.games
Six Inc. Tokyo / Hakuhodo Tokyo
Japan
Toyota: ToyoTimes
Toyota
Dentsu Tokyo
Japan
Delicare ms: Groin Warrior M'ZOON
Delicare ms
Dentsu Tokyo
Japan
South Korea winners 2020
Maeil Dairies: Selex (Great reversal drama)
Selex
Innored Seoul
South Korea
Kellogg's: Green onion flavored chex campaign
Chex Cereal
Director's Company Seoul
South Korea
Naver Webtoon: Meeting the best webtoon of my life
Webtoon Entertainment
TBWA/Korea Seoul
South Korea
Nexon Korea: The kingdom of the winds
Nexon
Nas Media Seoul
South Korea
Maeil Dairies: How a lactose intolerant person chugs down a giant latte
Maeil Dairies
Innored Seoul
South Korea
ChiroCare: Chiro fit campaign
ChiroCare
In-house
South Korea

Philippines Grand Prix 2021
RC Cola: Basta
RC Cola
GIGIL Taguig / AdSpark Philippines
Philippines
RC Cola used a humorous campaign to appeal to Gen Z in the Philippines.
Philippines winners 2021
Globe: A Star Wars experience for all
Globe Telecom
AdSpark Philippines
Philippines
P&G: A frontliner's sacrifice
Procter & Gamble (P&G)
Leo Burnett Manila
Philippines
Lucky Me!: Pinakahinihintay Nathin
Lucky Me!
Publicis Jimenezbasic Makati / Mediacom Philippines
Philippines
Red Horse: Lakas Tama Channel
Red Horse
Woo Consultants Inc. Makati
Philippines
TNT: Free games for all
TNT
Ace Saatchi Philippines
Philippines
Taiwan winners 2021
Cathay United Bank: Taiwan’s ATM god
Cathay United Bank
Ogilvy Taiwan
Taiwan
Han-Lin Publishing: One and only questionnaire in the world
Han-Lin Publishing
Ogilvy Taiwan
Taiwan
KLIM: Good night milk powder – their late-night masterpieces
Klim
Zenith Optimedia / Ogilvy Taiwan
Taiwan
Viva: Dear throw it away!
Viva
Wunderman Thompson
Taiwan
Thailand winners 2021
Nestlé: Bear Brand ImmD
Bear Brand
IPG Mediabrands
Thailand
Dutch Mill: Sponsor of mom-and-pop shops
Dutch Mill
Wunderman Thompson Bangkok
Thailand
Grab Food: Free your hunger
Grab Food
Spa-Hakuhodo Bangkok
Thailand
Bumrungrad International Hospital: Local hero
Bumrungrad International Hospital
In-house
Thailand