Campaign details
Brand: Dutch MillContributing Agency: Wunderman Thompson Bangkok, Digital Integrated (Media)Entry Title: DUTCH MILL Sponsor of Mom-and-Pop shopsWinning Category: Best Full-Funnel CampaignPrimary Objective: RecruitmentFormat: TrueView In-Stream Ads
Background/Context/Business Objective
SMEs drives 45% of the Thai economy (2020) and provides 14 million jobs, or 86% of total employment. Many of these SMEs/small businesses are mom-and-pop stores that sell a range of snacks and drinks to their local neighbourhood customers. Mom-and-pop shops (also known as traditional trade) have been around for a long time in Thailand and are significant contributors...