Lucky Me!: Pinakahinihintay Nathin

Lucky Me!, a brand of instant noodles, reintroduced its well-loved product Pancit Canton in the Philippines.

Background & Context

Lucky Me! Pancit Canton, is the instant noodles epitome of the familiar – well-loved by consumers as brand they grew up with. While users were satisfied in product experience, some past users lapsed because of changes in the product over the last few years.

The Pinakakahintay NaThin campaign was a response to the outcry of Filipinos to bring back Lucky Me! Pancit Canton's original thin noodles they have loved during their childhood. The brand partners with popular YouTube star and social media sensation Mimiyuuuhknown for her viral videos, humorous vlogs and entertaining skits....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands