Rexona Indonesia: Rexona unlimited moves

Rexona, a deodorant brand, connected with disabled consumers in Indonesia by launching a YouTube video starring able and disabled talent and launching modifications to its app to increase inclusivity.

Campaign details

Brand: Rexona (Unilever)Contributing Agency: Red Communication, MindshareEntry Title: Rexona Unlimited MovesWinning Category: Force for GoodPrimary Objective: Social Impact (Shares, Likes, Comments)Format: TrueView In-Stream Ads,Bumper Ads

Background/Context/Business Objective

Rexona is the Indonesian deodorant market leader and for years its brand DNA has been focused on helping people move. Rexona looked to expand the idea of movement beyond physical exercise and give its "Terus Gerak" (keep moving) slogan new meaning.

As the market leader in the deodorant category, we want to stay strong leading with purposeful campaigns which can...

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