Kids Help Phone: Grown-Up Problems

Alexandra Montgomery, AJ Jones

Kids Help Phone, a charitable organisation, launched a campaign in Canada to increase awareness amongst youth and adults about the youth mental health crisis and break outside the typical donor profile.

Campaign details

Brand: Kids Help Phone Brand owner: Kids Help Phone Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Charities & voluntary organisations Media channels: Radio & audio, Search marketing, Print - general, Unspecified, Online display, Social media, Outdoor, Out-of-home, Cinema, Online videoBudget: Up to 500k

Executive summary

Kids Help Phone needed to find a way to increase adult Canadians’ awareness of the scope and severity of youth mental health issues amidst a hellscape of worthwhile causes born of and accelerated by a...

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