Campaign details
Brand: Popeyes Brand owner: Restaurant Brands International Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Restaurants & takeaways Media channels: Radio & audio, Outdoor, Out-of-home, Online video, Word of mouth, Influencers, KOLs, Public relations, Print - general, unspecified, Social mediaBudget: 10 - 20 million
Executive summary
In 2021, after 49 years of selling fried chicken, Popeyes still had an untapped opportunity. Nuggets. A gap in its menu architecture.
Nuggets would be its biggest launch since THE sandwich that ignited...