Kids Help Phone: Feel Out Loud

Josh Hansen, Alexandra Montgomery, AJ Jones

Kids Help Phone, an online mental health service, introduced a new brand platform, Feel Out Loud, to encourage young people in Canada to reach out, increase relevance and trust and increase website visits.

Campaign details

Brand: Kids Help Phone Brand owner: Kids Help Phone Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Charities & voluntary organisations Media channels: Cinema, Outdoor, Out-of-home, Point-of-purchase, In-store, Radio & audio, Online video, Social media, Merchandise & free gifts Budget: 500k - 1 million

Executive summary

Kids Help Phone is Canada’s only national, bilingual, 24/7 e-mental health service offering free, confidential support to any young person in any moment of crisis or need. While the organization had evolved tremendously in the...

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