Cancer Research UK: Making Cancer Unmissable

Laurel Phillips

Cancer Research UK, an independent research organisation, targeted 131 UK-wide Race for Life events at different times throughout the year, to raise awareness following COVID-19's impact on physical events, boost sign-ups and generate media spend efficiencies to optimise public donations.

Campaign details

Brand: Cancer Research Brand owner: Cancer Research Entrant company: EssenceMediacomIdea creation: Essence London Market: United Kingdom Sector: Charities & voluntary organisations Media channels: Programmatic display, Outdoor, Out-of-home, Online video, Mobile & appsBudget: 1 - 3 million

Executive summary

‘Race for Life’ is Cancer Research UK’s biggest series of fundraising events, taking place across the whole of the UK. But after two years of pandemic-related disruption, and millions in lost donations, they needed a plan that would raise both awareness and sign ups,...

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