When a medium isn't
Faris Yakob, Co-founder, Genius Steals
Ev Williams is in large part responsible for the social web. He co-founded Blogger and helped popularise the idea before selling it to Google. He co-founded the 'micro-blogging' product that spun out as Twitter, and became the CEO there before founding Medium. Medium feels like Blogger for the modern web, with a peerless content management system that renders copy beautifully across any device.
All of which is to say that Ev has the kind of experience of building and running web-based media technology companies that is very hard to equal. And he thinks something is rotten in the state of it:
The Ticker Tape Parade: When private agencies became public companies
When did the "business of advertising" become the "advertising business"—a profession subject to shareholder value, stock-market fluctuations, and the success/failure of quarterly earnings reports?
In celebration of its 100th anniversary, the 4A's (American Association of Advertising Agencies) is taking a look to the past even as it prepared for the future with its Transformation 2017 annual conference. The esteemed trade organization has a rich repository of information that provides a full understanding of the industry it represents as well.
Geolocation gets an IQ boost
Greg Isbister, CEO, Blis
Unless you were working in the highest levels of government during Cold War, you wouldn't have known much about geolocation until the 1990s, when you got a GPS for your car.
It wasn't until the 2000s and smartphone technology that we began leading the earliest efforts in location-based advertising. We launched projects across New York, London, and Sydney to give people free access to Wi-Fi on their phones and enable advertisers to buy impressions based on consumers' locations.
Bursting the London bubble?
Mark Broughton-Foxall, Strategy & Planning Partner, Life
Planning in the creative space has a long history – and its one we should revisit. In 1964, Stephen King, dissatisfied with the workings of both the media and marketing departments within his agency, developed a new system of working which concentrated on combining consumer research and insights to create more effective, creative advertising.
Planning has always been about making sure marketing is rooted in insight to ensure it creates the desired consequence by resonating with consumers. This hasn't changed. The Planner's role is to be the voice of the audience (consumer, shopper, HCP, B2B). The only way you can do it is by immersing yourself in the lives of people … and that means people outside of the M25. Yes, London is a big, dynamic and unique city – but it only represents 13.5% of the UK population – that's a huge majority that don't live in the bubble of London.
'The end of statistics?'
Peter Mouncey, Editor-In-Chief, IJMR
A very thought provoking article with this title was published in the Guardian in the Journal section on 19th January by William Davies . Davies provides a very detailed analysis of the current crisis facing statistics, and the growing lack of trust in them as a source of truth, especially in the political sphere. Statistics are suffering a decline in authority, as are the experts who analyse them in the 'post-truth' world. As Davies states:
'Either the state continues to make claims that it believes to be valid and is accused by sceptics of propaganda, or else, politicians and officials are confined to saying what feels plausible and intuitively true, but may ultimate be inaccurate. Either way, politics becomes mired in accusations of lies and cover ups'.
Why machine learning might be the saviour of advertising
Daryn Mason, Senior Director, CX Applications, Oracle Cloud
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.
People may not welcome what they see as an endless barrage of messaging, but that doesn't mean they want to block everything. They just want relevant communications. In the UK, for instance, the Internet Advertising Bureau (IAB) found that more than half of consumers would turn ad blocking off to receive the content they want.
Fake news and legends of Orson-ness
Eaon Pritchard, Head of Strategy - Government Services, Dentsu Aegis Network, Australia
On October 30, 1938, Orson Welles famous radio adaptation of H.G. Wells's science fiction novel War of the Worlds played on CBS Radio's weekly Mercury Theatre on the Air show.
Mercury Theatre's regular theme was adapting classic literary works for radio broadcast.
Dangerous fiction: What is fake news and how should we deal with it?
Giovanni Strocchi, CEO, ADmantX
Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.
In 2016 we saw faux stories of Facebook Live streams from Space, a sizeable legacy from the founder of Corona and many bogus reports about the US presidential election. So great was the impact of fake news that Stanford University stepped in to debunk speculation it had driven Donald Trump's victory and 'post-truth' became the word of the year.